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The Urban Fantasy Author Podcast

Episode 4 of S2: Writing to Market As An Urban Fantasy Author

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Urban Fantasy Author Podcast Season 2 Episode 4 Writing to MarketIn this episode of The Urban Fantasy Author Podcast, hosts M.D. Massey and Paul Sating discuss writing to market as an urban fantasy author. Enjoy!

Show Highlights:

  1. What does writing to market mean?
  2. Lessons learned about missing the market and using that to redirect efforts.
  3. Nuances of writing to market.
  4. The struggles authors face when writing to market.
  5. Tips, tools, and tactics to help you succeed.

Show Transcript:

(Note: This is a machine-generated transcript. Expect plenty of typos. ~MDM)

Announcer (00:00):

Welcome to the urban fantasy author podcast. From indie authors to trad pub, gritty, contemporary fantasy to lighthearted urban fantasy, masquerade to unmasked. Every episode, we’ll bring you new interviews and commentary regarding all things urban fantasy. Now, here are your hosts, M D Massey and Paul Sating,

Paul Sating (00:23):

Hey everybody, Paul Sating. Welcome to the urban fantasy author podcast. We’re going to be talking about writing to market specific to urban fantasy in this new episode. Now remember last episode, we announced the changing of the format. So we’re going away from that interview driven show, and we’re going to get together, Mike and myself, along with other authors on future episodes. And we’re going to be talking and delving deeper into writing indie, writing the new writing business and the craft and anything that you have of interests that you want to hear us chat about. So make sure you reach out. Of course, as always with me MD Massey, welcome to the show.

M.D. Massey (01:03):

Oh, hello everyone. So, so this week we were talking about writing to market, which is actually one of my favorites, one of my favorite topics. So let’s see here. Should we just jump right in?

Paul Sating (01:17):

With this topic? We better, cause I’m, you’re, I’m glad you’re liking it cause I could soap box for days about this.

M.D. Massey (01:23):

Topic. Yeah, for sure. And, and the reason why, you know, it’s funny because you know, the reason why I love this topic so much is because when I wrote my first series, my first series was cross-genre, the THEM series, the post-apocalyptic series I wrote which works in its shared shared universe with a column, a cool series. And you know, that the drivers, but it was across genres series because it was paranormal post-apocalyptic. And I know there is a small, but growing audience for that particular sub genre of urban fantasy right now. But it’s still a very, it’s still very small and it was much smaller back then. And what I thought was when I released those books is they were very hard to market because you know, I confuse readers. People would pick up the books and they were expecting, you know, hardcore military post-apocalyptic or hardcore Zampolli and, and people who read a zombie apocalypse novels.

M.D. Massey (02:18):

Typically what I’ve found is they don’t like paranormal zombies. They want scifi zombies, you know, they want these on Bizdom, whatever is graded the plague or, you know, whatever they call it in their, in their novels. They want it to be explained away by science, you know, and, and that’s just what I’ve found. There’s a very small group of readers, a very small percentage that, you know, like magic zombies. So that’s what I found was the books were very hard to market. And when I finished, I kept off at series. I planned seven books. I ended up capping it off at five and decided that I was going to pivot and create an urban fantasy series. And so I read Chris Box’s book, his right to market book is an excellent book that I would recommend to anyone. And that kind of created a paradigm shift within me and made me want to write a novel and write a series of novels that was narrowly very narrowly focused on the urban fantasy on the urban fantasy.

M.D. Massey (03:20):

John WRA and you know, targeted urban fantasy readers, specifically what they wanted. And because it’s a genre that I read a lot, I have read a lot of urban fantasy, continue to read a lot of urban fantasy. It’s been a favorite of mine for decades. You know, I find that very easy to do know, but I, I did quite a bit of research before I wrote the first book and, you know, lo and behold, when I dropped junkyard Druid that book outsold every single one of my them novels, scratch Silva novels, and almost immediately, I mean, it almost immediately took off. And you know, I, I credit it with writing the market. So

Paul Sating (04:00):

For me, it’s it’s always, it’s a struggle for me because I’m a contrarian by nature. So a lot of people like something that I automatically dislike it until I decide to like it, sons of anarchy is the a prime example in my personal life. I refuse to watch that show for eons until it was no longer talked about. And then I went and binged it and then binged it again. Cause I absolutely loved that show. But anyway, so for me I have a different situation. And one of the things I used to do in my old professional life was teach people. I was a an instructor, if you will. And one of the things I don’t know through my own interactions with newer writers, if they really focus on a lot, cause it is boring. It is not as fun as creating worlds and monsters and diseases and magic systems and all that stuff is your goals.

Paul Sating (04:51):

I feel I’m going to own this statement. The very first thing you need to do when you’re thinking about becoming an indie writer is determined. What is your goal? What is your one goal you want out of this thing? And none of them are wrong. None of them are taboo or bad. It’s all personal, it’s personal choice. I do want to make money. I do want to make a full-time income off of writing, but it is not my primary driver. So that influences and affects everything I do when it comes to writing to market. So we’re, Mike’s talking about that with column McCool, for my Zodiac stuff. I wanted to get into the urban fantasy because I am a dork about fantasy. I love the tropes. I love the adventures. I love how it can address real-world stuff in a very light way. But I wanted to do something fresh and I wanted to do something that keeps me interested.

Paul Sating (05:43):

I didn’t want to do something that I had read before and other places. So that’s why I’ve got this little different take on it, where it is an urban fantasy, but it’s also one of the primary locations is hell. And we spend a lot of time in hell, but I’ve also created urban settings or as well to make it that way. So I do get a lot of affirmation if you will, and complimentary negative ways. And in reader reviews, for example, one of the things I see very often in these books is, you know, Paul’s books have a fresh take on demons and hell and, and, and they mean it in a great way. These are four and five star reviews that they’re saying it. But when we’re talking about writing to market, I have to be the big boy and realize that when I do these fresh looks, I’m also deviating from what the market is setting for those people that, you know, tend to be higher up in those charts.

Paul Sating (06:40):

And I have to be okay with that. I don’t get to do this fresh take on demons and how, and then complained to my wife at night because I’m not in the top 10 in the full folklore category or something. I don’t get it both ways. So it’s, I think that’s one of the first lines in the sand. I draw for folks when they’re thinking about what does writing to market mean, and is this something I should pursue, well, I don’t know how you feel about that mic, but I feel like that’s an obligatory shot to put out there.

M.D. Massey (07:10):

Let’s well, let’s back up a minute and talk about what Wright’s market actually means. So typically from an author’s perspective, writing to market is simply writing writing fiction that is narrowly focused on reader, expectations, typical reader expectations and this specific job. Okay. So, you know, for example, if you’re writing cozy mysteries, you know, you want to write a cozy mystery that is cozy. You don’t want to write something that has a whole lot of gore. You want to also make sure that you maintain, you know, all the tropes and all the conventions of the typical mystery novel and that your main character, you know, was you know, in the story itself is somewhat lighthearted. The main character is somewhat witty, you know, typically characters in the main character. And it goes, the mystery novel was, is someone who is a little bit of a quirky individual, you know, that has quirks and so forth and so on.

M.D. Massey (08:01):

And so on writing urban fantasy, if you’re going to write a, you know, something that’s narrowly focused in the urban fantasy genre, which is different from paranormal romance, tell people this, but not urban fantasy, you know, they, the two overlap, but they’re not the same thing. You know, an urban fantasy novel, and I’ve had many, many readers tell me this, you know, urban fantasy novels are not heavy on romance. You know, the, the remittance aspects are very light. Typically are, but fantasy novels are written from first person perspective. You know, that’s the point of view that many urban fantasy novels are written and for whatever reason, I don’t know why maybe it might go all the way back to you know, I don’t know Jim pitcher novels, I guess, you know, but you know, typically there is a magic system, you know, and there are a fantastic creatures, supernatural creatures, mythology, or multiple mythologies play a huge role in the world.

M.D. Massey (08:56):

And in the world building urban fantasy novels happen in a contemporary society. Although there might be time travel elements, you know, as in my books, you know, where they’re going back and forth between, you know, different worlds and realms and cultures and so forth. But typically you have a single hero or heroine who was fighting the big, bad either through the use of magic or in spite of the fact that they have no mansion. And so basically what you have is it’s low fantasy set in a contemporary set, simple as that. So, you know, when you’re riding the market, you have to understand, you know, what, you know, what are people looking for when they pick up an every fantasy novel? Well, you know, in, in my opinion one of the finest examples of that are Kevin Hart’s novels, you know, and I know that there’s some controversy about his last novel in the iron Druid series and whatnot, but he, you know, he wrote a fine series of novels.

M.D. Massey (09:53):

And as far as our fantasy goes, you know, I mean, you know, he was hitting on all eight cylinders with those books when he, when he dropped him. And it’s funny, I was walking through the bookstore today, you know, trying to help my son, you know, find a book for, you know, for a vacation, for a trip we’re gonna take and sure enough, we’re walking to the fancy house. And, you know, I still see Kevin’s books on the, on the the bookstore shelves. And there’s a reason for that. There’s a reason why, you know, that they, you know, they kind of have that stickiness with readers it’s because, you know, he really hit all those Jabra tropes. You know, you have a main character who is, you know, in, in his books were kind of in the vein of Jim butcher’s books where you have like a magician detective in a sense, you know even though his main character Atticus is not necessarily a detective, but he does kind of solve histories and whatnot.

M.D. Massey (10:39):

But you know, main character, who’s, you know, a magic user adept at magic or in some way has something unique about him that has to do with magic. You know, fighting, you know, various, you know, big bags that are out there that are in the supernatural world, you know, fighting supernatural creatures that are, you know, much more powerful and much scarier than he is, even though at-risk is, is a very powerful character. There are supernatural creatures that you would expect to see in an urban fantasy novel, you know, there are vampires they’re wearables. There are faith, there are mythological deities, you know, and so on and so forth, you know and you know, dogs that, you know, speak with telepathy too, which is, you know, the quirky thing at Heathrow, which I thought was great. And so those books, you know, they kind of don’t, as far as hitting all the urban fancy groups, they get on all eight cylinders and that’s why they were so popular and that, you know, is riding the market.

Paul Sating (11:30):

And it’s one of the things that I, it took me a long time to wrap my head around because I read Chris’s book as well. And I agree with you. One of the things that worried me coming over from a podcasting experience was that trends shift very quickly. You could spend months writing a 30,000 word script and by the, you get every, all the actors to voice it and you get it, all the production done, the trends have changed. And that story that you wrote it’ll get traction as long as it’s strong. But if those, if those trends change too much, or you just happen to be on the lagging end of the previous trend, you miss out one of the things, one of the pieces of comfort that I take when, as I was going through this and learning about writing the market was the long tail of writing, you know to market in general fiction.

Paul Sating (12:26):

It’s not something we necessarily have to rush to. There’s very, you know, there’s always those outliers. I go back to like I did in previous episode last year, because last year was such a benchmark for so many things in our worlds, but there were a lot of people and all sorts of genres who wrote to market specifically to address the pandemic. I, you know, I saw those storylines first and foremost, whether it was, you know, romance Saifai fantasy, whatever. I saw a lot of those topically chasing that trend, ironically, doing research for this episode, you don’t seem very many of those books out there where they were populating, you know, those front pages a year ago today. So flash in the pan trend versus, you know, that long, long tail of writing a specific market.

M.D. Massey (13:17):

Yeah. And I, you know, it’s funny because, you know, going back to entertaining readers, I think a lot of people want escapism. That’s why they, that’s why they buy fiction. You know, they buy it for escapism. And so when you’re talking about current events in your novels, you know, you’re reminding people of reality and a lot of readers don’t want that. So, you know, I think that’s, I think that’s kind of the flip side of riding the market is making sure that you’re delivering on reader expectations that aren’t necessarily you know, that aren’t, that are implied implied expectations, you know, and, and an implied expectation is that you’re entertaining, entertain the frequent reading. But you know, it’s interesting too, because, you know, when you look at urban fantasy tropes, you know, there are certain tropes that you can play with too, you know, for example the masquerade, you know, that’s a, that’s a huge element in every urban fantasy universe, you know, is magic.

M.D. Massey (14:07):

Is it known to the general public or is it hidden from the general public, are supernatural creatures known to the general public? You know, are they out in the open or vampires and werewolves and so forth out in the open, or are they living behind the masquerade, you know, are they keeping themselves hidden and so forth? And of course, you know, in some ways that goes back to vampire the masquerade, you know, the role-playing game and, and the book series and so forth, you know, I think that that is probably the the fiction work that, you know, popularize that, or like, I could be wrong about that. You know, it could even go back to Dracula because of course in, you know, in Dracula, you know, go back to Bram, Stoker’s novel, you know the local people in Transylvania, you know, they, they knew who Dracula was and they believed in Dracula, but you know, everybody else, the world, you know, in other areas of the world and so forth, you know, Jonathan, you know, so forth, you know, he didn’t believe in, you know, so there was a masquerade going on, but then, you know, there’s trucks like that, that you can play with, you know, and I know some urban fantasy authors that like write their series and like all that stuff’s out in the open and everybody knows about magic and magicians and so forth, you know in, in my novels, you know, it’s, it’s hidden and it’s supposed to be kept hidden and everybody wants to keep it hidden for various reasons.

M.D. Massey (15:15):

It’s interesting in Jim butcher’s novels, you know, he advertises himself as a, what is it? What is it? He puts on his business cards, wizard for hire or something like that. So he kind of plays with it being kind of, you know, kind of like some people are like skeptical and then other people accept it, you know? So it’s, it’s kind of like an open secret in the sense. And you know, I thought that was a very witty take on it. Oh, definitely.

Speaker 4 (15:40):

This episode of the urban fantasy author podcast was brought to you by the Zodiac series. All saving’s newest narky, urban fantasy about hell’s only demon without magic mythology and mayhem are the order of the day for Zeke Gilson stone convinced he will live the next 70,000 years bored out of his mind, ZQ Zeke to his friends, suddenly finds himself the center of hell’s political plots, ploys, and power plays. If you’re looking for your next fun, urban fantasy, wrong in the vein of butcher Massey Sanchez broker, nor miss Cece, hollows, and massive than the Zodiac is for you pick up literaries on Amazon or sign up for Paul’s newsletter@paul.com to receive books zero in the series, the fall of Aries free,

M.D. Massey (16:38):

But there are certain trips that you can play with. And then there are other things that you can’t, you know like you know, for example, you know, the controversy over sparkly vampires. Yes. You know, if there is, if there’s one thing that made Stephanie’s books hated over time, I would say that people kind of latched onto, you know, it as an excuse, I guess, to hate her books. It has to be the sparkly vampires.

Paul Sating (17:06):

It has to be, and it goes more than, than just those elements too. It’s something I didn’t think about until I really started thinking about making my shift to fantasy was the story structure itself. Since we do have listeners who are fans of fiction, and they’re not necessarily concerned with the craft of it, but we also do have a newer writers and even experienced writers who listen, one of the things that may sound like a no duh moment for some folks, but for me, and those like me, one of the things I had to really focus on, because I am an epic fantasy, Uber Oliss reader, if it’s fat and thick and can stop a vehicle, I’m going to read it. So as I was making my shift into this, I didn’t want to go into epic. I’m an indie author. I can’t write 900 page books, four times a year.

Paul Sating (17:55):

It’s not going to happen. And I love urban fantasy. But when I sit down at the keyboard, my writer brain goes into Brandon Sanderson, soliloquies, you know, and I can go, I can do that. It’s just how I’m wired. So I have to make a concerted effort in my outlines. I have to, I have to structure my all lines with little like memory joggers to remind dummy Paul, Hey, this is an urban fantasy. You can’t be talking about a feast for a page. You get one sentence about that feast. Cause you got to keep things moving. So that is another aspect of the writing to market that might not seem as obvious to those of you who are curious about this and maybe thinking about it. I would also encourage you. I agree with Mike, a thousand percent on this stuff is to look at those tropish things and those story elements, but also keep in mind your structure because some stuff you can get away with and some stuff’s going to kill you and you’ll, you’ve got to have the OnPoint cover. Your blurb could be the best blur, better of a written. But if you if somebody gets to chapter three and you’re like me and you’re slowing things down to really world build, you’re going to lose folks.

M.D. Massey (19:05):

Yeah. And incidentally, I, I, when I originally read them, I enjoyed Stephanie Meyers novels. I didn’t like the movies. I thought maybe they just got way too teeny bopper. I mean, because you know, when you’re reading a book, you can kind of skip over those parts, you know, you know, you know, Bella’s pining over so-and-so, you know, and it’s like, I’ll just skip over the and get to the action, but I didn’t hate those books at all. You know? So just wanted to put that out there. You know, it’s funny because you know, writing to market, isn’t often maligned practice among people who I would say people who are somewhat ivory tower types, you know, maybe your MFAs that were taught to write literary fiction, you know, and, and that kind of, you know you know, you kinda, you know, look down upon indie authors who write the market.

M.D. Massey (19:54):

And I think, I think there’s also a kind of that, that whole ivory tower crowd that just looks down on John or fiction in general, in general, it’s not real literature. You know, it doesn’t really matter, you know, it has no social, moral, historical significance, et cetera, et cetera, you know, no artistic significance whatsoever. And I think that’s a mistake for people to dismiss certain types of genres of, of art, you know, because it doesn’t meet their professional or personal standards. But you know, the thing is, is that, you know, the only people who read literary fiction novels or book reviewers and people who are going through MFA programs because they have to, you know, I mean most literary fiction does not make a whole lot of money. It’s usually John or fiction that makes a lot of money and what makes the most money romance novels.

M.D. Massey (20:41):

Right. You know, we all know that the romance genre is the biggest selling jammer out there. You know, it outsells the, the other three major John, I think all combined if I’m not. Yeah. So so, you know, you can’t, if you’re, if you want to be a professional writer, if you want to be a selling writer, a selling author, I don’t think you can avoid writing genre fiction. And that involves writing to market. In some sense, you know, it’s the rare author who can come up with a new, fresh concept. And it’s funny because one of the most common criticisms that were, you know, that were made against my books, you know, one of the most common things that people criticize is they said, well, you know, this is just ripping off Jim Butler. And it was kind of funny because sometimes they’d say I was ripping up Jim butcher, sometimes they’d say I was ripping off Kevin Hearn, you know, and I was like, okay, you know, pick, pick an author, pick one, who am I ripping off?

M.D. Massey (21:39):

You know, but the thing is, is I explain to people, you know, John or fiction is defined by tropes. You know, simple as that genre fiction is defined by tropes. And so if you’re gonna write John or fiction that readers, number one will buy a number two, enjoy reading. And number three, come back for more. The, you have to, your books have to get a little trophy. You know, you got to include those tropes because that’s what people are expecting. You know people aren’t expecting sparkly vampires, you know, most urban fantasy readers want their vampires to be dangerous. You know, they want them to be predators. They want them to be deadly. They want them to be scary in a sense, you know, if you’re internal romance and, you know, you’re, you’re a vampire probably has to be a little less scary, you know, but for writing urban fantasy, you know, we want our vampires to be scary as hell.

M.D. Massey (22:26):

You know same thing with werewolves, you know, werewolves are supposed to be a certain, you know, a certain type of greeter, you know, they’re supposed to have certain passions and instincts and so forth, and they’re supposed to have a predator drive, you know, that, that maybe overtakes them every so often. And, you know, the you know, the kind of alpha beta omega type, you know pat structure and so forth, you know, those types of things are very important, you know, in, in werewolf society and so forth. And these are, these are tropes that have been set, you know, long before us, because you know, those of us who started writing fantasy fiction and urban fantasy fiction, you know, over the last 10 years, you know, we, we stand on the shoulders of giants, right. You know, they were urban fantasy authors that came along before us that established a genre and they established these strokes.

M.D. Massey (23:08):

And in a certain sense, we’re honoring them by, you know, including those tropes and by carrying those tropes forward in our work, that doesn’t mean that you can’t write something original while writing the market. It, it doesn’t, you know, the two are not mutually exclusive. You can write something that’s highly original and still, that can be, you know, Troped, you know, like drove to the guilt. Right. So, so, you know, I, I think when people, when they when they level those criticisms at John or fiction and say, you know, it’s derivative, Michael, it’s supposed to be derivative, you know, I mean, seriously. So, you know, I don’t,

Paul Sating (23:46):

I don’t get the point. I think it’s an important take to have, because you are sitting here with, you know, nearly 20 years of writing and publishing and then all of your back catalog. And I’ve been doing this for a few years and have enough titles out to feel confident saying it is that those, those people, you know, with a megaphone at the top of the ivory tower are influencing people that don’t have your experience yet. They don’t even have my experience yet, and they may be swayed. So it’s a very important message to send out there because you know, we only, we have so much influence in the ivory tower, has there influenced in the classroom, whatnot, but there’s still that creative, the N nothing ticks me off more than having someone squash someone else’s creative drive their creative motivation. I mean, I’m sure it happened to you, Mike it’s.

Paul Sating (24:37):

It happened to me in my life, which is why I did not write for 20 something years, even though I had to drive to. So it’s very important to to make this bite sized, you know, like I did last episode, want us to think about tactically, what some folks can do to make this more manageable? I don’t think Mike or I are asking you to go read Chris’s book, consume it and pump out 300 pages of the choppiest thing you can come up with in the, in the next year, even. But some of the things you can do is to be jumping out there on those storefront and, and drilling down into those categories. Find something you like to read. You know, if you happen to be on the zone, scroll down to the middle of that page and look at where it’s ranking in, in those categories and start clicking around on hyperlinks and drilling down and see how far are you and how unique you can get in your search, the things that speak to you, and then start doing some cover investigation and blurb reading.

Paul Sating (25:34):

You don’t have to read an entire novel. One of the things I did and I did it to Mike, and I never told him this. So this will be an admission on air in the podcast. And I was talking to another or another urban fantasy author, but my blurbs sucked. They always have it’s just something I struggle with. One of the things I did is I went through Mike’s catalog on Amazon. I printed out, okay. So I may be showing my age, but I printed out his blurbs. And I went through with a highlighter and I started highlighting his, his tropish words, his repeat phrasing, you know, all these taboo things you’re not supposed to do. All I have to do is go look at where his book stand on the store to destroy that argument in my mind, because my mind is I’m writing because I love it.

Paul Sating (26:18):

But I also want to sell copies. And I saw trends in his blurbs that made me, it was an epiphany for me. It was a real seminal moment in how I started writing blurbs. And when I started tweaking my blurbs, after that, I started noticing that positive trend things started moving where as they hadn’t been before. And the only variable that I changed were the blurbs. So something to think about, look at those covers, look, blurbs, read the blurbs. What are they mentioning about the books and the blurbs and look at you and you can easily start over time, start identifying trends. I E one of the examples I wanted to bring up before we run out of time in the urban fantasy ish genre, because I don’t know about you, Mike, but I feel like a big fracture is coming at some point there’s way too much non urban fantasy in urban fantasy.

Paul Sating (27:06):

At some point, I don’t want to do that. But one of the things that you’ll see in the folklore store, the mythology store stuff like that, the word academy, I saw an example today when I was doing some research because I’ve just noticed how many academy books it doesn’t, you know, think of any way you could phrase academy in a turn of phrase and you’ve got on the store, but I noticed something today in my, or yesterday. I’m sorry. My research, there are books now where the word academy is the largest word on the cover, even when that’s not the name of the story. Yeah. The title of the story. I could not even make out in the thumbnail, but I could make out that at word academy,

M.D. Massey (27:47):

I have nothing against academy novels. I have nothing against paranormal romance novels. I have nothing against reverse harem novels and nothing against those, because those are all sub genres. You know, there are some very popular series that have been written that, you know, they all under urban fantasy, but there are very distinct sub genre of urban fantasy. Or the problem is, is that Amazon and the Kindle store hasn’t caught up yet with the market trends in creating new categories for these, for these books. One of the things that irks me to no end is that paranormal romance, you know, they have their, they have their own John or their own categories, you know, and their own rankings on Amazon. And yet, you know, they’ll do what I call category squatting, where they’ll, you know, certain authors and it’s usually newer authors, you know, cause they don’t understand that they’re not meeting greedier expectations when they do this, but they’ll just stop their books.

M.D. Massey (28:36):

And every single category they possibly can. So their books show up and all the different categories when they start selling on Amazon and it supposedly gives them more exposure and greater sales and so forth, you know, which maybe in the short run, it might do that. But in the long run, what you’re doing is, is, you know, you’re, you’re alienating readers. One of the, when I talked about this and a couple of author, author groups and an author fan group author reader group, what I, the feedback I got from readers was is that it annoys them to no end when they go to a category and they go to seek, you know, what, selling an urban fantasy, you know, what’s selling in, in you know, in say new adult, urban fantasy on Amazon. And then all they see like the first of the first, you know, page like, you know, 20 listings, 15 of them are paradigm rooms.

M.D. Massey (29:19):

The problem is, is that paranormal romance is always going to outsell urban fantasy except in rare exceptions. You know, when you’re talking about like Jim butcher, Neil Gaiman, Patricia Briggs, you know, authors like that you know, more or less paranormal romance is always going to have a seller advantage just because it’s a much larger market. It’s a much larger market, you know, so of course, you know, what they’re is, is when they’re coming in and they’re squatting other categories, they’re pushing all the books that are written by authors that are specific to that genre down in the rankings, or it’s making those books hard to find for readers. And it annoys the hell out of readers, you know, and on a personal level as an author, you know, I kind of, you know, kind of me off too, you know, I mean, I’m not over there putting my books, even though I have romance elements in my books, I’m not putting my books in paranormal romance because that’s not, you know, when, when somebody is looking for a paranormal romance novel on Amazon, if they grab one of my books, they’re going to be sorely disappointed because romance story, you know, it’s an advantage, they’re urban fantasy novels with light room itself, you know?

M.D. Massey (30:19):

So, so yeah, you got me on my soap box.

Paul Sating (30:26):

You did well with it. You did well with it, but it is, it’s very legitimate and it actually ties into what I just said. So let me caveat slash supplement that for those of you who haven’t thought about this, and you’re still trying to wrap your head around the concept is to actually take Mike’s soap box with a big message with it is, you know, that’s a caveat. If you’re going to write, you know, a cool Colin McCool type of story, don’t rip Mike off, please. But if you’re going to go that way, be very careful when you’re doing your research out there,

M.D. Massey (30:59):

Policy

Paul Sating (30:59):

That’s right. I forgot you already ripped everybody off. It is something for you all to think about as you’re doing this. And so I know we got to wrap things up here, but are there any last tidbits pieces of advice that you have for folks who are interested in writing the market specific urban fantasy?

M.D. Massey (31:20):

Yeah. I get a hell, a lot of advice. And I’m going to start with, you know, if you’re going to write to market, make sure you, you know, the genre you need to read like the top 20 books and I’m not talking about the top, just the top 20 books that are selling. You should probably read like the top 10 books that are selling in that genre that are actually, you know, don’t just go to the, the, the, the, the, it would just go to the bestseller listing as Amazon and pick the first 10 books because half of them are going to be paranormal romance fantasy, but read not only the top 10 best-selling books of the year in urban fantasy, but then also read the top 10 best-selling urban fantasy books of all time. So by the time you’re done, you should have read about 20 books in the genre, and you should be very familiar with the genre and you should have internalized by reading all those books, internalize what reader expectations are.

M.D. Massey (32:11):

Then what you want to do is, is you want to go back and, you know, I use TV tropes.com when I was researching, because I was already like a very dedicated or a fantasy reader. You know, I have, you know, certain authors that like, when they drop a book, I drop everything and I grab that book and I go binge it, you know, stay up late at night, stay up till three, four in the morning reading. And but I, so I already knew what my expectations were as a reader, but I wanted to also look and see, you know, how many trips out there, popular trucks that are in urban fantasy and paranormal fiction, you know, and see which ones I wanted to include in my books. And it turned out I wanted to include quite a bit because, you know, my take on writing a book is I’m writing not only to the market, I’m writing to myself, you know, and then, you know, I want all the cool in my books.

M.D. Massey (32:55):

So, you know, including the whole out of that, a lot of tropes in my books. So what you need to do is you need to go out there, you need to be aware of how these trips are organized, you know, and, and how, you know, people are looking at them as far as mass media goes, not just in, in you know, in fiction, but also, you know, in film and TV as well. So educate yourself on the different tropes that are out there that pertain to your genre. And then finally you need to talk to readers. You need to get out there and interact with readers. You need to get into like an urban fantasy reader group on Facebook and find out what readers are talking about most, what fiction novels are the talking about most, you know, what are people, you know, what’s the, what’s the chatter about, you know, what, what series are people really, you know, going Gaga over right now, you know, and you know, lastly understand the differences between your genre and genres that are parallel or closely related to, but that are not that okay, because, you know, if I write and let’s say, for example, I write an urban fantasy novel.

M.D. Massey (33:58):

And I somehow think that I have written a harem or reverse harem novel. And I have, have not that I have not met reader expectations. You know, people are gonna go, they’re gonna, they’re gonna react to it. Readers are gonna let you know, for example lit RPG. I love myself some liberal lit RPG novels, right? Love lit RPG, novels, if they’re written well. And one of the things that your hardcore lit RPG, readers enjoy is they want stats. You know, they want game mechanics and they want stats. And so if you write light lit RPG, it is very light on stats and game mechanics and so forth. You know, some of the hardcore readers there, they’re not going to like that, and they’re going to respond poorly to, to your writing, to the novel you’ve written. So, so it’s important to understand, you know, some of the nuances and, and John was and sub genres and make sure that you’re narrowly focused on, on that John or a sub genre that you’re writing.

Paul Sating (34:52):

Yeah. And I would only add to that. I agree with the TV tropes to Facebook Reddit. Right? Right. It’s got a great urban fantasy community. If you don’t do Facebook, that’s another one to check out, look for those threads where they do the recommendation. Hey, I got the summer vacation with a kid. Somebody throw, what are you reading? Now? Those are great threads. One thing I also will do, because I’m just a glutton for punishment is if you’re new to a genre, in addition to everything Mike just shared is go check out some of those very targeted books out on the zone and scroll past all the author stuff you’ve done in those reviews. Go look at those one. And two star reviews, ignore the trolls, right? The, add nothing to the conversation, maybe even three stars. And look at, actually, I let me reverse that. Start with a three stars, then work down, but look at those three stars. Cause that means they liked the book. It was just enough about the book that kind of just set them off. What are they saying about that fiction? Maybe the author did miss some of those right to market expectations. And you’re hearing right from the reader themselves, what it was and where this author went off course. So that’s a great place to also get supplemental information.

M.D. Massey (36:05):

Another thing you need to pay attention to as well you know, is a book length, the expectations reader expectations for book length vary from genre to genre. You know, like you mentioned previously, you know epic fantasy, you’re talking about 900,000 word novels, urban fantasy 300, you know, 400 is a stretch. So, you know, you gotta be aware of that as well. You know, and I know some authors that have gotten away with writing nothing but 50,000 word novels and you know, that’s, that’s what they do. They just write 50,000 word novels, you know, which a novel is anything longer than 40,000 words. So a 50,000 word novel is a novel. It’s not a novelette, it’s not a novella, but that’s what they do. They just, they, their target is 50,000 words and that’s what they hit every single time. And that’s what their audience expects and so forth. So, so understand what audience expectations are as well. Before you start writing in a particular genre or write to market. So anything else, is there anything else you can think of Paul before?

Paul Sating (37:03):

I think we hit everything and we actually kept them over time. So I think we’ve given them a lot to think about.

M.D. Massey (37:10):

Okay, well you know, I, I could talk about this for an hour or more, but we’re, we’re trying to keep these episodes down to about 30 minutes, you know, so they’re, they’re relatively bite-size so, so I guess we’ll close it out this week. Paul, how can people find out more about your work and your books

Paul Sating (37:27):

Just come on over to Paul sating.com and you can check out everything I’ve got for you there.

M.D. Massey (37:32):

That is S a T I N G Paul sating.com. My website is M D massey.com, M as in Michael, D as in David Massey, M a S S E y.com. And you’ll find everything you know about me and my books and what I have coming out you know, not coming up. So that’s about it. I want to thank everybody for tuning in this week to this episode of urban fantasy author podcast. And we’ll be back in a couple more weeks with another action packed fun-filled episode.

Announcer (38:05):

Thanks for joining us. Remember to subscribe to our show on iTunes and be sure to stop by our website@urbanfantasyauthor.com for new podcast episodes, interview transcripts articles, news, and more see you next week.

Episode 3 of Season 2: Building Trust With Urban Fantasy Readers

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Urban Fantasy Author Podcast Season 2 Episode 3 artworkIn this episode, hosts M.D. Massey and Paul Sating bring the podcast back from the dead with a new show format and a discussion on building trust with urban fantasy readers. Enjoy!

Show Notes:

  1. Show format change (00:33)
  2. What does building trust entail? (03:21)
  3. Real-life examples of broken trust. (06:13)
  4. How being authentic can help. (16:05)
  5. Tips, tools, tactics to building trust. (20:18)

Show Transcript:

Announcer (00:00):

Welcome to the urban fantasy author podcast from indie authors to tread pub gritty, contemporary fantasy to lighthearted urban fantasy masquerade to unmasked every episode, we’ll bring you new interviews and commentary regarding all things urban fantasy. Now, here are your hosts, M D Massey and Paul sating.

M.D. Massey (00:23):

All right, so welcome everyone to the urban fantasy author podcast. I might ask you, and I’m here with Paul Sating. Paul say hi.

Paul Sating (00:30):

Hey guys, how you all doing?

M.D. Massey (00:33):

And we are just to let you know, we’re transitioning to kind of a new format for the podcast. In the past, when I started this podcast my, my vision for the podcast was to interview urban fantasy authors and to introduce listeners to their work, through samples of their audio books. And that’s worked really well. But what we found is, is it’s often difficult to book urban fantasy authors on a regular basis, which has caused us to be a bit inconsistent with posting new episodes. So what we’re doing is we’re actually changing the format of the show a little bit. We’re still going to invite authors in to do interviews time to time from time to time, but we’re doing kind of the little author chats. So what I’ve discovered through listening to my readers and feedback from my newsletter list and so forth from my subscribers is that there aren’t a lot of I guess you could say aspiring authors that read our works and Paul, have you found that as well? All that

Paul Sating (01:33):

Absolutely. Absolutely. I would say I would even take it a stretch further with some sort of a data to back it up as with my Patreon stuff, about half of my population on Patreon, you know, your hardcore supporters, they’re actually aspiring authors. They come for the non-fiction advice that I give as part of like a patriotic exclusive. So yeah, definitely from my experience as well.

M.D. Massey (01:55):

Yeah. So, so what I find is my most popular blog posts are always, I’m almost always when I post about kind of like writer insights, you know, like what is it like being in a D author, you know, the life of an indie author a day in an indie author’s life, you know, et cetera, et cetera, talking about you know, w you know, how I became a successful indie author and kind of sharing tips about that. I think my, my subscribers appreciate it. You know, my followers on Facebook appreciate it. I get a lot of feedback and a lot of interaction when I post that stuff. So we decided, well, let’s just go ahead and change gears for the podcast a little bit and talk about these things and share that with our audience. So that’s what we’re doing. And Paul, what is today’s topic? What are we talking about for this, this inaugural edition of the semi relaunched urban fantasy author podcast?

Paul Sating (02:45):

Well, what does a great segue, right? It to shift the format of the show and also talk about something that’s important. So that listeners trust that what they get when they listen, when they download or stream the podcast is what they expect from this. So topically, it works in well with being indie, indie writer and figuring out how do you build trust with your reader base, your fans, those people who love your stories, what is building trust to maintain it? How do you repair it when you’ve gone astray, as we all do as being human. So I think it’s a great thing to kick the show off with, in this new format.

M.D. Massey (03:21):

Yeah. So we’re talking about building trust today, building trust with breeders. I think it’s a, I think it’s a good topic to just start with today. So you know, talking about building trust. So the first thing is, you know, we talk about building trust with your fan base. What exactly does that mean? What are we, you know, what are we getting at? Because, you know, trust can mean many things, but I think for myself, what that means is it means building a reader base. I don’t like to say that I have fans because I’ve, I’ve always said authors don’t have things. Your books have fans, your series have fans, your characters have fans, your stories have fans, but you do not have fans. You have readers nobody, unless you’re, you know, like, I don’t know about DACI or eating, or, you know, something like tag, you know, people, people aren’t gonna recognize you walking down the street, you know, and to me, that’s it, you know, it’s a different thing, but and perhaps that’s just me being unnecessarily humble. But but for me, building trust is about showing my readers that I can delivery, consistent product that they can count on, and then they can come back and purchase again and again, and receive or enjoy a similar experience. Each time they pick up one of my novels, whether it’s the first novel in a series or whether it’s the 12th. So that, to me, that’s what it means. And Paula, what would you say,

Paul Sating (04:47):

No, I don’t disagree with you at all on that. I think that’s a great succinct way to actually capture what it is. They, I, I don’t see what we do it any differently than any other product that’s out there. When I go you know, I was thinking about this morning as I was preparing for it. When I pull up my favorite show on Netflix or Hulu B, because they have a new season out, I have expectations and I have the trust, a trust in those creatives and those writers to deliver the same. I like stupid comedy, you know, so to deliver the same level of stupid comedy. And when I buy a certain type of car, I know what kind of performance I expect out of that. And it’s, and when that is delivered, when that, when that product meets that expectation, that helps me build trust in, in that product.

Paul Sating (05:35):

And it’s the same thing with us. We do that through, like you said, Mike, with the series, with the releases meeting, what those expectations, what we, as creators have set for folks. And then it goes all the way down into, you know, the stylistic aspects of it, the, the voice we use, the edginess or lack of edginess, you know, if we make it vanilla or really on the fringe, whatever, if we deliver on those expectations that we’ve already set for folks. And I’ll take that even a step further, if we do shift one day that we have prepared folks for that shift.

M.D. Massey (06:13):

Yeah. And, you know, a perfect example of that. We spoke about this in our last mastermind group. We’ve started a mastermind group where several of us, urban fantasy author stuff, rust meet you know, together, we have a secret top secret group on Facebook that, you know, we get together and talk shop about once a month. And I related a story about how, when I wrote my first series, my them series, the scratch Sullivan series, that series, you know, it’s, post-apocalyptic, even though it’s paranormal, post-apocalyptic, post-apocalyptic kind of military paranormal, apocalypse novel, and the main character is very much your you know, kind of typical, you know, military veteran, you know, kind of, you know I, I hate to get it, I can talk politics because we talked about that as well. How I, you know, I’m more of an entertainer I write for entertainment and, and not to not to pander to any audience whatsoever, but kind of your typical ex-military kind of libertarian doesn’t necessarily trust the government, you know, that, that type of thing, you know, just basically general, you know, good old boy.

M.D. Massey (07:19):

And I, I, that series, you know, I mean that type of, of that genre attracts a certain type of reader and it’s a certain type of reader that reflects the main character. So when I shifted years and I decided to write the junkyard Druid series, well, you know, the main character is a young, you know not even 20 something, you know, 19 year old college student living in Austin, Texas, you know, so I figured, well, you know, this kid, you know, he’s probably, you know, kind of, he’s probably kind of liberal leaning, you know he probably has friends from all walks of life and, and not that scratch Sullivan is in any way a bigot, cause he’s not, you know, that’s not who the character is and characters was very much not, but you know, those elements weren’t very overt.

M.D. Massey (08:06):

And so, you know, one of the first scenes in the book is when Colin goes into he goes into LA creme, which is, you know, the coffee shop it’s run by the gay local coven leader, the vampire Kevin leader. And you know, I noticed that I got a lot of negative reviews and people actually went so far as to mention that in the reviews. And you know, I, in a way it really bothered me on a personal level because on a personal level, I’m like, this is just the type of people I meet every day in Austin, Texas, you know, it’s, it’s, you know, I’m like, come on, but on a professional level, as an author, you know, in hindsight, I realized that I had set certain expectations for my audience, and then I didn’t continue to maintain those expectations. Now, if I would have said, you know, in a newsletter or whatever, when I knocked the book and said, Hey, this is going to be a little bit different than last book.

M.D. Massey (08:54):

You know, the main characters are a little bit different because one of the mistakes that readers often make is that they mistake the main characters values for the authors values. And that’s not always necessarily the case. I want to write all different types of care. I don’t want to write just characters that just reflect my personal values. I want to write characters that reflect, you know, a plethora of values you know, it runs the gamut. So I think if I would’ve said at my newsletter, you know, well, you know, this, this character is, you know, going to be a little bit different, you know, these, this he’s, that, here’s how he’s different from scratch. So even if it’s not your cup of tea, you know, don’t buy the book, you know, but if it sounds interesting you to go buy it, I think that would have been a better way to pivot with my audience.

M.D. Massey (09:37):

And I think that, you know, I probably damaged some trust with the readership that I had developed after that point. Now, many of them stuck around like a lot of people, you know, I mean, you know, let’s face it, most people are, are, are, you know, pretty reasonable and I don’t care about stuff like that, you know? So that’s fine. In some sense, I, you know, I, I might say, well, you know, it’s easy to say, well, you know, I don’t want readers like that, but, you know, I don’t want to project my own personal values on my readers either. You know, I’m not here to preach to anybody I’m just here to entertain, you know? And I felt like I wrote a couple of very entertaining series, but, and in the same sentence, you know, you know, I’m sure that, you know, I could have pivoted a lot better. So, you know, that’s just a perfect example of how once you develop a certain type of trust and you, you, your readers trust you and they continue to buy your work because you are delivering, you know, a certain type of product that they’ve come to know and trust. And so then when you change that, when you pivot too much, sometimes that can damage that relationship.

Paul Sating (10:36):

Oh, absolutely. Absolutely. You know, it’s, it’s part of that trust. It’s any kind of relationship. And I agree with you. I don’t think, except for the very elite we don’t have fans, we’ve got, you know, fans of a series fans of a character fans of a world, but we, you know, people, you know, people follow us because of that stuff. Not that they’re fans, but at the same time, it’s still a relationship it’s just like with any other type of relationship. And if we meet those expectations, if we meet them on that level, it doesn’t have to be intimate. You know, they can be a notional care, a person, not a notional character, a notional person. But if we meet them on that level, like when I write newsletters, I don’t write, you know, I, I, you know, my introductory welcome is, you know, hello to the army of immortals is it’s a little fantasy branding that I’m doing in my newsletters because I don’t, my plan is not to remain just restrict, restrict.

Paul Sating (11:34):

It’s got such a negative connotation, but I’m not going to just write urban fantasy. I will branch out into other low high fantasy, epic fantasy, dark fantasy type stuff. So I wanted a term that would kind of endear them on that level, but the content of the newsletters themselves is always written as if I’m talking to one person, you know, that notional newsletter subscriber. And I do that on purpose because I want to build that relationship with them. I do ask them you know, to respond to emails occasionally. And, you know, I have a question of the month type thing and get them to kind of build that, to also build out who my reader is out there. But at the same time, it is it’s, you know, part of that way of delivering those newsletters. And I noticed a far better response rate when I was consistent across all things.

Paul Sating (12:27):

I came over from the professional world, and then I did podcasting for roughly eight years before I started mutating my fiction scripts into novels. And then I said, I really dig this novel thing. I’m going to continue, but fantasy isn’t big in audio drama because it’s very difficult to pull off. You need big production dollars to do fantasy right in podcasting. So I had done things like thriller and horror, but that’s not where my love was. I wanted to get into fantasy. And as I transitioned, I was caught between the professional mindset. And I hadn’t, I didn’t understand who I was as an author, without throwing around the ugly, you know, the weird term of branding too much. And it wasn’t until I embraced that my newsletters need to sound just like the voice in the Zodiac series. You know, that same quirky, strange humor, just embrace who I am.

Paul Sating (13:25):

That’s when I started getting higher response rates, more open rates on emails and those higher response rates and more positive sales trends overall. And it’s because I believe one aspect of it was this thing we’re talking about here with building trust, the Paul and the newsletter, the new newsletter sounded a lot like the Paul author, the person behind the, the characters that you’re starting to fall in love with. It wasn’t always like that. And it was not until I actually said, you know, screw this Uber professionalism and this seriousness, let’s just have fun with the newsletters and use that same voice because that voice is, is the real me. I’m snarky I’m irreverent sometimes to a fault. And I struggled as a newer author to be okay with that. Once I did, I found that that positive reinforcement through that responsiveness that helped me embrace it and continue that and build on it. And I really feel like that was part of the building trust with those folks is they get to see more of the real me and that real me and the newsletter started sounding like the real me behind the stories in, you know, in the books that I write.

Speaker 4 (14:45):

Let’s all go to those lobby. Let’s all go to the lobby. Let’s all go to the lobby to get ourselves a treat.

Speaker 5 (14:59):

Dude is this thing on, I’m sorry to interrupt your urban fantasy podcast interview thingy. This is Colin McCool, and I’m breaking the fourth wall to encourage you to buy MD Massey’s books, because if you don’t, he’ll stop writing my stories. Chances are good. That’ll get me stuck in a temporal causality loop or left in the middle of a cliff hanger or some other crazy scenario that hack hasn’t thought up yet. So go to MD, massey.com now, and click on something that looks interesting, then buy the thing, please. Yeah, that’s all, I guess,

Speaker 6 (15:57):

[Inaudible]

Speaker 7 (15:59):

We used to meet your presentation.

M.D. Massey (16:05):

Well, you know, I think there’s been a trend in, in among consumers to be you know, more cynical and less trusting over the last three decades. And that, you know, the ability to project an authentic voice is so important when connecting with your audience and it doesn’t matter what you do, you know, in the in my past life, you know, I was a martial arts instructor, professional martial arts instructor for two decades. And then I segwayed into writing business Spaniels and doing consulting work for martial arts school owners. And what I found is, is that I gained traction very early on with my work, even though I didn’t have a huge platform because I had an authentic voice. I was at a point in my career where I was really just off with the martial arts industry and, you know, how commercialized, you know, martial arts instruction to become and so forth.

M.D. Massey (16:53):

And I let that, you know, kind of come through in my books and in my newsletters and in my blog posts. And, you know, a lot of people out there, I found out a lot of people felt the exact same way. They were like, yeah, commercialism, you know, ruining this industry. And, and so that helped me build an audience very early on. I have, you know, clients, customers, followers that have been with me for, you know 18 years since I wrote and released my first book, my first non-fiction book. So it’s interesting that people stick around when you have an authentic voice. And you know, I hope that I’m doing the same thing in, in writing fiction with my urban fantasy readers as well, you know you know, projecting that presenting an authentic voice and let people know who I really am, you know, and you know, sometimes it’s difficult to, because you know, in many ways in today’s business environment, you know, you, you kind of walk a fine line because, you know, you don’t want to pander to audiences.

M.D. Massey (17:47):

That’s something I’ve never wanted do. I’m like, you know, I, you know, I, when I read a book, when I pick up a fantasy novel and mostly read fantasy, although I would read some science fiction, but when I pick up a fantasy novel, you know, I don’t want to be preached to, and I don’t think my readers do either, in my opinion, you know, and once again, this might be, you know, somewhat false humility, but, you know, nobody gives a when my political views are, they don’t, they don’t need to hear that. And so, you know, I want to write a book that people can pick up and just escape, you know, and that’s, that’s what I’m trying to do. And hopefully, you know, that attitude is coming across as well in my communications and interactions with my readers. So,

Paul Sating (18:24):

Yeah, well, and it’s very important to do. And so boy, I, that’s a whole nother topic. Maybe we should tackle another day is I, there are like your comment just spurred this thought about I’ve had prominent authors. And we all know that the past year was a very turbulent trying year for everybody, but it really was, and it polarized us. It polarized us. And it was hard for me to see, and I’m not going to go, I swear, I’m not going to soap box, but it was hard for me to see because it did change. I lost trust in a few people that I looked up to because they were just as frustrated as us, but they’ve got a very large platform. And I’m talking about authors here, a very large platform, and they wanted to use that to voice, which is well within their right.

Paul Sating (19:15):

But at the same time, you have to understand the impact that it has on folks. And does that matter to you or not? Maybe these people I’m referring to probably have enough in the bank. They’re not going to ever worry about me not buying their books ever again. But I know we are trying to focus on shorter episodes. So one of the things I wanted to make sure that we covered is tactic tactically. Mike, I used to use a word when I did the horrible writing podcast, all the time tips, tools, and tactics is something I learned when I was a very young military guy. And I’ve kind of brought it over into the writing format because I, I, when you can anchor, when you give advice to folks and you can anchor it in something very specific, right. We can talk theory all day long, but sometimes folks just need something as concrete as we can make it. So what are Mike, what are some of the things that tactically you have done maybe tried and failed it or tried and succeeded, but what have you done that you feel has helped build and maintain trust over the years with your readers?

M.D. Massey (20:18):

Well, it’s funny, you mentioned your military background. I spent the whole weekend, 4th of July weekend with an old high school buddy of mine. My original DND buddy does the dragon buddy and he’s career military. He’s a major in the air force right now. He just got his first command. So it’ll probably be a light current soon, but it was funny because like he just communicates using like military lingo, you know, it’s like, you know, and he told him to text me when he get off the airplane. He’s like, we are officially in the AOR. You got it, man. It was a blast. So yeah, I get that. So, well, I think the first thing is being consistent in your app, like consistent publishing on a consistent schedule. And this last year I picked up my publishing schedule for the first half of the year. From December to June, I want to say that I wrote five or six books.

M.D. Massey (21:08):

I can’t remember. It’s close to that. Something like that, somewhere in the realm of five to six books, which is quite a bit more than it normally, normally I, I average four books a year, so trying to double that off, but this year, and what I found is is that right now, you know, I’m supposed to be on sabbatical, although I’m doing side hustle work, but I had to take some time off because I was pushing a little too hard and you know, it was starting to, you know, you know, kind of hinder my muse, you know, once your passion starts to feel like work, you know, it, it becomes hard to put out, you know, I would say a quality product put out a consistent product. You know, I have to enjoy the writing process. I have to make sure that I’ve maintained that balance between how hard I pushed myself working and, you know, and, and also, you know, the work rest balance and all that stuff.

M.D. Massey (21:53):

So, so that my books, the books that I’m writing are consistent quality. You know, if I don’t enjoy the writing, it comes through, you know, it shows in what I’m, what I’m putting out when I’m publishing. But I think despite that if your readers learn to expect the book from you every two months or every three months, you need to stick with that. You need to make sure that if you’re putting out four books a year, that, you know, you’re, you’re delivering four books a year, you know, and if you promise, read or something, you know, you promise them a book, you know, every four months or something like that, that you stick with that, you know, whatever it is. And I’ve heard many indie authors say that the minimum buy-in now as far as how often you publish frequency of publishing is about four books a year.

M.D. Massey (22:32):

You know, that’s pretty much the minimum buy in. If you want to be a full-time professional indie author. And you know, once you get your readers accustomed to that, boy, you better stick with it. Because as I said before, once you let your readers down, once you let them down. And, and instead of delivering a book, you know, in say three months, it takes you six months, you know, those a second, the second half of that six month period, you know, they’re not just gonna like turn to other authors, they’re going to forget about you, you know, because consumers have short memories now. And I, this is not saying anything bad about readers or whatever, but, you know, I mean, readers read to be entertained. And if you’re not entertaining the some other author womb. So I think that’s really important. I think that’s one of the tactics is just simply consistency.

Paul Sating (23:17):

Yeah, no, I absolutely agree. And it’s funny, you mentioned that because again, anybody who has looked at, I look at my website, you can see I’m all over the board. And I readily admit it. I jumped into this stuff because I tapped, I retired from the military and I realized I’ve, I’ve wanted to write, I want to be that eight year old again, who is writing in second grade and winning story contest. I want to be that person again. I’ve got that position in my life now where I can do it, I’m going to do it. But as is one of my failings or failures, I go after things, if I want something, I’m, I’m that dog that will not let go of your pant leg. So w that’s why when you go look at me on the Amazon page, you’ll see I’m all over the place.

Paul Sating (23:58):

But I have started dedicating a lot of time to businesses, positioning myself and fantasy, which is why I got those four Zodiac books out last year. And I’ll do two this year. And I don’t know how you feel about this, Mike, but one of the things I did, because I believe that you better you better hit those marks with those expectations that you set for releasing. And if you can’t, or if something changes to make sure you educate folks, folks, aren’t dumb. And if you respect, I feel if you are, you know, that reciprocity in terms of respect, if you let them know if something’s going to change, you do it. So, for example, I just released my fifth book in may and the sixth one doesn’t come out for a half year later, but in the series catalog in those books and now went even back into the back matter of the older ones, I made sure I updated that to let folks know, you know, book six, the title and bracket, you know, in parentheses coming fall 2021, just let folks know it’s a target I’m going to hit because it’s already done and I’m working on the audio book now.

Paul Sating (25:02):

So it’ll be ready well in advance of when it needs to drop, but at least I’ve done that for them. And then, like you’re saying, going forward, I’ve corrected course to where I can be releasing, you know, those books more regularly, and I’ve shifted in terms of series. So the Zodiac books will still come out twice a year and I’ll be doing a number of other books in between that. Because again, I’m going to try to tackle two branches of this fantasy tree, but with consistent releases, what about pricing? How do you feel about that? Because I know this can be a buyer genre thing, but this is an urban fantasy author podcast. So for urban fantasy and pricing and building trust with your fans, we’ve got the business gurus who tell us, you know, here’s a strategy and as the market shifts you shift, but I I’d love to know what you think about, how do you use pricing or the pricing element as a trust builder with fans or with readers?

M.D. Massey (26:01):

Honestly, I think a lot of any authors underprice their work. I think a lot of indie authors underestimate the amount of money that readers are willing to spend on a book. Now, I know there’s data out there that comes from various sources that we author see what indie authors see about, you know, what is the the sweet spot, you know, what’s the best price point now. And, and many times it’s said to be 4 99 or something like that. But you know, coming from my background as a small business consultant, one of the biggest hurdles that almost every client ever had, had to overcome was believing in, in their own product, the quality of their own product and charging what they were worth. You know, so Amazon makes us as indie authors. If we want to get that sweet 70% commission, Amazon makes us price our books between 2 99 and 9 99, if they’re in.

M.D. Massey (26:54):

And also if they’re Kindle unlimited, I think they have to be priced, you know, a certain amount I forget. But but anyway, that’s kind of where Amazon wants us to price eBooks. And so, you know, anywhere in that kind of range is pretty comfortable, that’s a pretty comfortable place where people that just spend money on books, right? Like if I see a book at an e-book by favorite author, it’s 8 99 or 9 99, you know, I’ll pull the trigger on that. Some people have tighter budgets, you know, so they might go for, you know, like 2 99 book or something like that. So you have to remember that, but you know, honestly, as far as pricing goes, what I think you have to do is, is you just have to be consistent. You know, if you’re, you know, if you’re pricing your books at 4 99, you know, and be consistent about that and make sure that every book that comes out is priced at 4 99.

M.D. Massey (27:37):

You know, if your price point is 2 99, and you’ve developed a readership for 2 99, you know, there’s nothing that says that you can’t raise your prices over time, but you should still drop some books that are 2 99 for those readers that started with you, you know, when you were, when your books were priced lower. And that’s why, if you look at my series on, are branching off and doing a spinoff series right now, but typically the first book in the series is usually priced at 2 99, you know, because, you know, I feel like, you know, that’s what I started at and I should still drop some books that are priced at 2 99. So, you know, people can pick them up at a reasonable price and then if they decide that they’re invested in it and they really want to keep reading, you know, then maybe will spend a little more 4 99 or 5 99.

M.D. Massey (28:16):

But once again, I think it’s just consistency, you know you know, don’t, don’t, you know, start dropping books at 2 99 and then all of a sudden raise the price to 9 99 because some book room tone, I don’t think anybody’s doing that. The only, the only place where I can sell an ebook for 9 99 consistently is a non-fiction, you know, cause the perceived value is a lot higher, but but still, yeah, I think, you know, consistency is good and nobody likes a bait and switch. No, no, no I, yeah. Yeah. Or, you know, in layman’s terms, you know, don’t on your readers. So, you know, I’ll, I’ll say this, I wanted to mention this earlier. I think a lot of authors do kind of crap on their readers. You know, because you know, let’s face it. A lot of us authors are introverts and we don’t people very well.

M.D. Massey (29:08):

So we don’t do people in very well. So you know, when readers start to, you know, clamor for the next book, when’s the audio book going to be at? You know, that’s what I always hear. And it doesn’t bother me. You know, some authors really get prickly about this stuff. When’s the next book coming out? When is the audio book coming out? What is this, what is that? And they feel like they’re being badgered by the readers. And in my mind, I’m looking at it like, you know, glass, half full I’m like, yay. You know, these people want the next thing that I’m creating. So I think it’s good, but I think oftentimes, you know I think authors and through having kind of a negative attitude in their minds that we used to develop an adversarial relationship with their readers. And I think that’s very harmful.

M.D. Massey (29:51):

It’s harmful for the author it’s harmful for their career. And then they end up letting that come out, you know, through their interactions with readers, you know, I’ll post a snarky post on their Facebook page and you know, or an email or whatever, to their newsletter subscribers about, you know, don’t, you know, stop asking this and that. And I’m like, wow, don’t do that to your readers. These people, you know, they’re, they’re, you know, they’re, you’re paying your mortgage man and your car payment or whatever, you know, this is the, these, these, these are the people that help you build your career, you know, so treat them right. And that’s, that’s another thing I think, you know, developing, you know, trust in every interaction with your readers, you know, shouldn’t be, it should be positive. Even when somebody, some dude, some dude gave me a backhand had gotten that compliment.

M.D. Massey (30:36):

It was so obvious, you know, that he was kinda like just being snarky. And I was like, okay, whatever, I’m ready. I’m not even going to acknowledge it. You know? And I just kept being polite and so forth because that’s professionalism, right. When, when somebody is, is unprofessional with you and your professional in return, that is the market that your profession. So, you know, I think making sure, and besides the fact that we want to treat people the way we want to be treated, you know, I was a reader and I have contacted authors in the past and have them be very short and very snarky with me, you know, when I was contacting them to compliment them or their work or whatever, you know, that sticks for the reader. Oh, absolutely. Yeah. And I don’t think, I don’t think we can afford to deal with

Paul Sating (31:15):

So, no, I, I think that’s a great example. I’ll share anecdotally real quick, cause I know we’re getting ready to wrap up, but that, to your point right there at the end, you can’t see, cause it’s over behind my monitor, but I was a young, young military guy who was stationed overseas in Germany. And back in the day I was I had just discovered Pierce Anthony and I loved his stuff. So I, and I had learned that he had served as well. So I mean, God, I was 19. I think I wrote him and I was curious how somebody like Pierce Anthony. Cause at that time he had 20, 30 books already. By the time I found him how he balanced the military career, a family and being able to get published back in the day when you had to wait three years for your book to see the light of day kind of thing.

Paul Sating (32:03):

And, and it’s funny that you say that Mike, because I’m looking right over my computer monitor and I still got his letter framed because he didn’t reply shortly. The, the dude wrote me an entire single-spaced very full letter response. It’s got to be, I don’t know, 300, 350, 400 word response from him. He was already established at that time. And he took that much time for me and I never forgot it. I, you know, that’s still my example to this day, if you don’t, these people are your biggest cheerleaders. If you’re having a crappy day, put your phone where you can’t get to it and come back to that when you’re in a better mindset.

M.D. Massey (32:39):

Yep. Yeah. Just yeah. Yeah. You know, because if you’re having a day where you can’t say anything, nice, don’t say anything at all, you know, just like mommy’s to tell you. So you know, something do that. Yeah. Those are words to live by when you’re interacting with readers, you know, and the readers are listening to this podcast, you know you know, I hope you take it to heart. You know, I personally am. I’m very thankful every day. I, you know, I wake up some not necessarily wake up, but, but at some point during the day, every day, I remember to be thankful for the fact that I have an indie author career because it really is a dream job, you know? And there are, I realized there are many, many people out there who would kill to be in, in that position, the position I’ve been in. Yeah. And so you know, I I’m, I’m thankful for it. And I thank my readers for coming along in the journey with me.

Paul Sating (33:32):

They’re the ones who make it possible.

M.D. Massey (33:34):

Absolutely. All right, cool. So, you know, with that you know, campfire, kumbaya Fest, I think we can wrap up this this episode. So anyway, we’re going to be coming at you. How often are we going to be publishing this episode? Depaul,

Paul Sating (33:52):

We’re going to aim for folks. We’re going to try to do a bimonthly. So twice a month, you’re going to get new episodes, topically like this. So of course, if you have something specific, you want to hear us banter around and along with guest authors, we are working with a few authors to get them on and have them throw their opinions in as well. Let us know, reach out to us at our sites, which are all over on the urban fantasy author, pod website and we’ll work those in as well. But yeah, we’re going to try to do twice a month.

M.D. Massey (34:21):

Yeah. And if you are an indie author and your fantasy author and you have, you know, several, if you have at least one book published, but we would prefer for you to have at least a finished Revegy before we introduce them to our audience. But if you’d like to come on and you know let us host you for an interview, you know, feel free to reach out to us and we’ll be, we’ll be happy to speak with you about that. You know you know, personally, I enjoy speaking with other authors, which is why I started that Eric fantasy mastermind group that we’re at. So yeah, by all means, you know, feel free to reach out to us now. What do we have coming up in the next episode?

Paul Sating (34:57):

The next episode is going to be fun. We’re going to be talking about writing to market specific to urban fantasy. So that’ll be a fun conversation.

M.D. Massey (35:06):

Yeah, it is actually one of my favorite topics. So that, that should be a good one. So everybody tunes in for that. So for everybody out there listening, I want to thank you for tuning into the podcast and make sure you hit that subscribe button, subscribe to the podcast. You can be notified when we have new episodes dropping both on iTunes and on other platforms. And once again, thanks everyone. Remember let’s see here, Paul, where can people go to find out more about your work?

Paul Sating (35:35):

And if they just head over to Paul sating.com, they can find all they want.

M.D. Massey (35:40):

Okay. And my website is M D massey.com, M D as in David massey.com. And once again, you can find all my work there. Thanks everyone. And we’ll be back in a couple of weeks with another episode.

Announcer (35:54):

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Episode 8 With Lindsay Buroker!

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urban fantasy author Lindsay BurokerOur guest this week is Lindsay Buroker, the author of the Death Before Dragons series. Lindsay joins co-host Paul Sating to talk writing, quick releases, and book cover gaffes in this episode of the Urban Fantasy Author Podcast.

This episode’s excerpt is from chapter one of Sinister Magic, book one of Lindsay’s “Death Before Dragons” series. You can pick up Sinister Magic at: https://geni.us/sinmagic

Lindsay is a full-time independent fantasy and science fiction author who loves travel, hiking, tennis, and vizslas. She’s written over sixty novels, appeared on the USA Today bestseller list, and has been twice nominated for a Goodreads Readers’ Choice Award.

Find Out More About This Week’s Featured Author:

Find Lindsay at: https://lindsayburoker.com/
Find Lindsay’s books at: https://geni.us/lburoker

Transcript of This Week’s Author Interview:

Sinister Magic urban fantasy book(NOTE: The following is a machine-generated transcription of this week’s interview. Please excuse the typos. ~MDM)

Paul Sating (00:22):

Everyone Paul Sating here again, your co-host for urban fantasy author podcast. Great to be with you once more. I’m very excited about today’s guest Lindsay broker, and we’re going to get into her episode in a second. Don’t forget. At the end of the episode, we have the entirety of her first chapter in book one of her death before dragon series to make sure you stay tuned for that. After the outro music, Lindsay is a full-time independent fantasy and science fiction author who loves to travel, hike, play tennis, and vizslas, which I don’t even know what they are.

She’s written over 60 novels appeared on the USA today bestseller list and has been twice nominated for a good reads reader’s choice award. Now let’s get to the interview with Lindsay on cue. I was warning Lindsay off air that my Chihuahua was going to raise cane and she is, and now she’s getting my Husky all wound up. So if you hear the two dogs in the background, I totally apologize. I do try to be a professional from time to time, but dogs can throw a wrinkle into anything. So patrons welcome. And this is your video exclusive portion of an urban fantasy author podcast with not just urban fantasy, but fantasy and sci-fi author Lindsey broker, but I wanted to welcome you to the show and thanks for coming by.

Lindsay Buroker (01:49):

Awesome. Well thank you very much for having me.

Paul Sating (01:51):

I’ll definitely, it’s an absolute honor and pleasure. I’ve loved your stuff, and I love following your blogs and stuff for a long time. I actually met you in at 20 books two years ago now and an in in the elevator, but I’d been in Vegas for like a half an hour. I was tired. I didn’t recognize your face to your voice kind of thing. I just said hi to you real quick. And then it was like, I don’t know, two hours later I went, wait a second. You know, I had the light bulb moment, so it’s cool to actually get to formally formally meet you. So I wanted to start off with an easy kill question for you. A little bit of background about who you are and what it was about urban fantasy that kind of drew you to the genre where you actually wanted to dabble in it.

Lindsay Buroker (02:34):

Sure. so I have always been a reader. My mom got me reading and like age two or three, because I was annoying her so much that like you need a hobby kid. So I was always making up stories when I was growing up, but I wasn’t really good about finishing them. It took me, you know, getting into the adult world and going, gosh, I wish I could be an author for a living to get serious and join a workshop and start finishing things. And that took a little while it was slow process, but in 2010, I published my first novel. It was just kind of the beginning of the Kindle age, because I was actually thinking I’m going to have to look for an agent. And I didn’t think that would go well since I wasn’t really writing anything they were looking for.

Lindsay Buroker (03:13):

And then, you know, all of a sudden it kind of blew up. People were like posting on their blogs. Hey, I’m making money, self publishing. So I went that route and I’ve pretty much stayed indie. I do have a publisher for my audio books and I’ve signed a couple of foreign rights sayings, but it’s been great. About 2012, I was able to go full time. I started with sort of high fantasy. A lot of that in the beginning, tried steam punk. I did a couple of S you know, kind of space opera series. And I dabbled briefly in kind of contemporary fantasy, but I abandoned it after only two books. I need to go back and finish that series. But yeah, this last series I did in 2020, I’m just publishing the last one in a couple of weeks here. The ninth book in depth before dragons is actually kind of urban fantasy. It takes place in the Seattle area for the most part and brings dragons and elves and doors and all the fun D and D kind of characters that I grew up with and wanted to, you know, I was like, if I’m going to do contemporary fantasy, I got to bring my dragons and elves into it.

Paul Sating (04:14):

Oh, absolutely. And as somebody who lives near Seattle, it was it’s real. It’s a really cool series, especially. Well, I mean, we’ll get into the book in a second here, but I do ha since you’ve got it on the front of my mind, I was out walking the dogs or maybe running and I was listening to it. Cause I like to do audio book as much as possible. And you have, I’m not going to give anything away folks. You’ve got to go check it out yourself, but you have a a portion of this, of a scene where you mentioned a military base. That’s like 20 minutes down the road. And I thought, God, that’s as a former military guy, that’s really cool for someone to give some love to the local base. And it doesn’t happen that often for me,

Lindsay Buroker (04:52):

It was fun. And I grew up in Edmonds actually, and I was planning to go back cause I hadn’t lived there for about 10 years. My parents retired and moved out of the area. So now I have to visit them in Arizona instead of Edmonds. So I was going to go up there and like actually going downtown and see all the things and kind of get reminded of everything. And then COVID happened as I was, I was, I had like a Airbnb and everything. I was going to go to Emerald, Emerald city, me and Rose city comic con last year. And well, that blew up. So I’ve been like Google using Google maps and the internet, just kind of, a lot of this story ends up taking place in kind of the suburbs North of Seattle, because I’m more familiar with like Woodinville Edmonton’s bottles. So people that are like, why isn’t this in cooler parts of the town? I was like, wow, I don’t know. It was, it was wow. There is some in downtown and Capitol.

Paul Sating (05:40):

You did you put a good, I thought you did well, I did that with one of my my first book of my Zodiac series and I live an hour less than an hour. Well, depending on traffic, less than an hour from Seattle and I still had to Google map it. So I don’t fault you at all. You haven’t been up in this neighborhood for awhile. I had to check

Lindsay Buroker (05:58):

Out to make sure gasworks park and Lake union still looked pretty much the same as I remember.

Paul Sating (06:03):

It’s funny how quickly, especially when you’ve got a place like this, it changes so quickly. So what was it because I interviewed with McLendon a few weeks ago, like you, he started his journey more on the Epic side of the fantasy spectrum and came back to urban Fanny fantasy, which I find not funny, like funny ha ha but ironic for me because I was dabbling in thrillers and horrors and I like them. I enjoy them, but I didn’t want to write them. I wanted to do fantasy. So as I was thinking about my conversion into fantasy, I wanted to do Epic, but for me, Epic is like the stuff you see behind me, you know, it’s those 800 page tomes and I wanted to do Andy. So it didn’t make sense. So for you, what was it that, was it a business decision or was it a matter of the heart that kind of brought you into the urban fantasy area?

Lindsay Buroker (06:54):

I actually did not particularly want to do urban fantasy because it’s very competitive, especially as indie authors, there’s just a lot of authors writing good books. And I felt like it was a little easier in sort of the Epic fantasy slash teen punk area where I’ve done a lot of stuff and I, they always recommend, and I recommend it to people that you really stick with one genre to build up a fan base because it’s just easier than asking people to like, Hey, I did Epic fantasy. Now I’m doing face offer. Now I’m going to do contemporary fantasy. You’ll get some people that will follow you for everything. But it’s, it’s easier. A lot of people just want more of what they already know. They like, and they don’t want to venture into other things, but it was just a case of the character, Val kind of coming to me first.

Lindsay Buroker (07:38):

And I just imagined her with this relationship with her therapist, you know, texting back and forth and stuff. And I was like, this is not really gonna work. I mean, you can do telepathy and things like that, but I just really saw her in his modern setting and I saw the opening scene, but I think you’re going to share with your podcast listeners where her Jeep gun ends up getting thrown up in the tree by the dragon that ends up being a main character as like, well, she’s got a Jeep, it’s got to be a contemporary fantasy. So from there I did try to read, you know, I kind of read the book one and two have a lot of the popular authors just to make sure I wasn’t completely out of left field. Cause I also drawn as a reader more to like the galaxy far, far away, then things set on earth. So I was like, well, it’s not going to be exactly like their stuff. But I know I had a lot of readers already that were fans of Ilana Andrews. And I thought, well, it’s kind of in that vein. So hopefully I got it right.

Paul Sating (08:30):

Yeah. I thought it, I thought it worked well. And I loved the I liked the Jeep and the, you know, the callbacks to the Jeep from time to time. So let’s talk about that first book in the, in the series and it’s sinister magic and it’s from, it’s in the death before dragons series, which I’m going to have another question on later because you’ve done something as an so for those of you who are authors or aspiring authors, Lindsey’s done something really cool with death before dragon series. I’m going to ask her about in a second. But sinister magic. What, what is it? What can, what about Val? Who is she? What’s what, what is her conflict? Why does she exist? What does she after or what’s after her?

Lindsay Buroker (09:10):

I would, I think she would say she’s just kind of a normal, you know, geeky, maybe slightly geeky, half elf assassin. I mean, that’s a normal game that you have in a fantasy novel. She was in the military. I was actually in the army for four years, myself. So I kind of know a little bit, I mean, it’s kind of fuzzy now. It’s long enough in the past, but I know a little bit about that. And one of the side characters, Willard, the boss that she contracts for as a Colonel in the army. But yeah, she’s just her, her goal is like the series starts, she’s having some health issues. And so her doctor and therapist are like, okay, you need to learn how to relax. Maybe have a little less stressful life. Maybe don’t kill as many people, but that’s sort of the, one of the, you know, internal conflicts.

Lindsay Buroker (09:55):

And she’s also got a daughter and an ex-husband a teenage daughter that she wants to like she’s kept away from them because her business, you know, it was very dangerous. She gets assassins of targeting her as revenge stuff a lot. So she’s really tried to keep her family at arms length. But if that bothers her, you know, and it’s something as the series goes on, we get to see her kind of developing a relationship with them again. And I thought that, yeah, a lot of the urban fantasy, I did read focused on characters, heroines that are maybe like 22. And so I thought, well, I can’t write anybody young. You should’ve seen me on Google. What do teenagers say? Cause the teenage daughter has to be like saying, Oh, this is Gucci man. Like I had to try to get the slang that is actually being used out there.

Lindsay Buroker (10:43):

So I just, I couldn’t really write a hero in that age as I, well, I’m gonna write somebody that’s my age, but I’ll make her a half elf. So she’s a little, she has a longer lifespan, but no, it was just fun. And I I’ve had a lot of readers thank me for like a character. So a lot of my readers tend to be like 30 and up more so than teenagers. I don’t know if that’s just how it is on the internet these days, or those are the people with the disposable income that are buying books on Amazon maybe. But that seems to have be the folks that gravitate gravitate towards me. So I wanted to do a character. I felt I could write and a character that they would relate to. So I’ve gotten some good feedback or just, you know, thank you is like, Hey, we’re, we’re super excited to have a character that’s actually dealing with like having a teenage daughter.

Paul Sating (11:27):

Well, and it’s nice, you know, it’s all about that. Well, I shouldn’t say it’s all about relate-ability but relate-ability is a huge thing. And a lot of people, like you said, there’s a lot of youthful, main characters out there in the genre. So yeah, it is. I absolutely agree. So let’s talk about the series. And because I’m pretty proficient, I wrote a fifth book in my series in December in 18 days. Finished it from ward one to the end. And so far in 2021, I’ve got a trilogy I’m going to jump into, I finished the first two books first draft, obviously, and I’m almost done with the a third book. I’ll actually should knock on wood, finish it after our interview today. And so I get told quite often, I don’t know how you write so much and then I try to help people.

Paul Sating (12:14):

But then I look at people like you and I look at your Amazon page and it blows me away. So folks, if you don’t know, we’re talking about sinister magic is our first book in the death before dragons. It released February of 20. I’m doing this interview with Lindsay in February of 2021. And what did she tell you at the beginning? The last book in the series book nine is coming out. All right, Lindsay, how this, like as eloquent as I can be, how do you do nine books in a series? And I’m sure you wrote wrote ahead and whatnot, but whatever you feel comfortable sharing, I’d love to know, you know, that work-life balance how you were able to do it. And keep that balance keeps things fresh because I hear that a lot from series writers, they start hating their characters. So how did you do that?

Lindsay Buroker (13:03):

So I have been full time for like the last eight years. So anybody that is trying to fit writing in between like having kids and working a full-time job, you know, they’re just going to roll their eyes and they’re like, well, that’s not realistic, but so I have the luxury at this point of having the whole day basically. I mean, I have to do admin stuff and you know, the marketing and getting covers and all that too. But so I do have several hours a day that I can write most days. So that’s part of it. And I’ve just gotten more efficient with more novels written. I always tell people, my first one took me about seven years to actually from conception to publishing it. I stopped, there were some breaks in there. Those were the world of Warcraft years, which may not be most did not have a lot of productivity going on.

Lindsay Buroker (13:48):

And then the second book took about a year. You know, I was putting these two workshops at the same time. So a lot more time on the editing. And it was just kind of gradually, you know, I got inspired by other people in the, in the author community that were podcasting and saying, yeah, I did my 6,000 words today before we recorded the podcast at one. And I was like, wow, I’m slacking off. I think at that point I was writing about 3000 words a day when I first went full time. That was my goal. And it was a thousand words a day before that. And I think a lot of it is to getting better at writing a first draft that doesn’t need as much editing. I started out as a pantser gradually became an outliner. And I just realized that when I outlined first, I’m a lot less likely to have to rewrite complete scenes or cut things and veer off in another direction.

Lindsay Buroker (14:35):

You know, the first book I wrote it, I, it took me a while to realize the ending was not there. I think I had to rewrite the last eight chapters of the book among other edits and changes. And that wasn’t even my first novel. I had written a couple before that that will never see the light of day. But so a lot of it is just having the time to do it. You know, I have been self-employed in one way or another, since 2003 or show. So I’ve learned, you just got to get stuff done. It’s almost better when you go full-time and you depend on it for a living because when it’s a hobby and you don’t know yet, if you’re going to like get a publisher or be able to make any money, it’s completely your passion for it. As a hobby, that’s driving you this, your motivation, maybe you think one day, okay, I could have fans, I can have a publisher that the point where it becomes your day job and you’re relying on that income, I think it’s actually a little easier to just knuckle down and do it.

Lindsay Buroker (15:30):

Not that there aren’t days where you’re like, Oh, Twitter is extremely fascinating today. I get all the things that are trending that I probably need to check out. Some days you just got to like turn off the wifi on the computer and not let yourself get distracted.

Paul Sating (15:44):

Yeah. And if, if folks don’t follow you on Twitter, they might, I don’t people who know me know, I don’t like Twitter. I, I pop in there. I try to be social. Right. I don’t use it as a sales vehicle. I use it as a, get to know Paul vehicle. And because I like a lot of your stuff, you all the algorithm always pushes your tweets, obviously in my little timeline. And I still look at that and I go, how does she do all of this when she’s this proficient on Twitter as well? It’s remarkable.

Lindsay Buroker (16:11):

But I only post like four or five things on there a day. I probably wouldn’t be on Twitter, except that I have a, my beta readers who have become friends in real life. And we’ve done lots of stuff together. We actually have a DM chat just going who’s the time. So half the time I’m on there, it’s just because I’m popping in and like, Hey, what are you guys doing? Or, you know, share something like, why are the characters doing this horrible thing? They’re, they’re not doing the right thing. So I, don’t not sure I’d be on Twitter otherwise, because it’s not a big seller of books for me, Facebook doing the author page on Facebook has been a lot more worthwhile as far as like I, you know, I use the affiliate links on Amazon to actually see how many books I sell from posting on the author page on Facebook.

Lindsay Buroker (16:53):

And it’s actually like my number two behind my newsletter above any of the paid stuff. Like even, I mean, BookBub would be an exception, but most of the sites don’t drive that many sales, but I’ve got a lot of people that will follow me there that aren’t, I mean, some are also on the newsletter, but the Facebook’s like where the breaking news happened. So it’s been, I have a love, hate relationship with Facebook. I barely use it on my personal account, but it’s been worthwhile as an author to have that and post and post four or five little things.

Paul Sating (17:25):

It’s one of those things with a big learning curve. But if you can start unlocking at least incrementally you can start seeing some pretty nice momentum. I haven’t unlocked all of it at all by any stretch of the imagination, but I swam against the tide with those other vehicles that you’re kind of talking about too. And I never gained anything. It all seems Facebook seems to have that magic algorithm.

Paul Sating (18:52):

So how did, okay, so I’m really curious. I don’t want to fixate on it for too long, but that is something that I hear quite often from folks is about that. And I don’t want to, Jade is saying someone is jaded, comes with a lot of connotations, but was there a point when you became jaded, how long did it take you to get from the, you know, that first draft of book one to when you signed off on book nine, and was there anything that you did mentally or, or structurally in your writing habit to keep that world fresh for you?

Lindsay Buroker (19:27):

I think I try to just, I gave myself a lot of potential villains. You know, I didn’t have like one, I think that’s one thing I, as a reader, when I’m reading a series and it’s like the same villain that they can’t kill that you’ve told me back again. And I’m like, I’m like, I love like Firefly when Malai kicks that guy into the jet engine at the end, I was like, Oh, I’m going to love this guy. He just got rid of it, you know, instead of having the same villain, keep coming back. So each story there’s sort of a thread she’s got to deal with the dragons versus AV and then his family. So that is a thread. There are some things that are continuing arcs that go throughout the series, but I definitely try to have kind of different plots and different stories in each one.

Lindsay Buroker (20:07):

And since she’s the main character, I, I guess everybody has a main character, but I’m, since I came up with her first, I really have built the plots around her and like what she’s trying to achieve in her job. Whereas sometimes like with Epic fantasy, what are my star kingdom series is very, I came up with the characters first, but it was very driven by the plot. So sometimes you get, you have to make the characters, you’re trying to like fit them into the plot. And it was just very organic. The stories just came along pretty easily plus, and here’s the real secret, right. Something more complicated first. And then when you go to, like, for me not to say urban fantasies simple, but because I chose first person, there could really only be one storyline they’re much simpler novels than like the space series.

Lindsay Buroker (20:56):

I was just talking about, had like seven POV characters by the end and multiple storylines going on at once. So that actually made deathly four dragons. So like, I’m this like delightful, you know, the books are only like 80,000 words. This stories are pretty simple. One few of you character. So they were kind of a reprieve for me cause I was also finishing up the other series at the same time. So I don’t know, like if you’re stuck on anything, like if any of your listeners are doing Epic fantasy, which we talked about, and it’s just a kind of feeling like a slog and I was like 200,000 words. And when is, when is it going to end sometimes doing something just real simple, you know, it can be almost a pleasure in itself, almost a reward. So I was like, especially at the end of the started kingdom series, I was writing one of those.

Lindsay Buroker (21:44):

Cause they ended up being about 150,000 words at the end with all the POV characters and then I’d go write three and the death before dragon series. And it would just be like, and then after that, I’d be ready to go back to something else. So that, that worked for me. It was good this last year with COVID that I was stuck at home anyway, it actually ended up being a pretty prolific year for me. Like I always write a lot, but it’s like, well, I can’t take any of my, I usually go to like 20 books and Vegas, you know, Nick and Florida, some of the writer’s conferences out there. So I usually have some trips and things to break up the year a little bit, but I was like, well, I’m just stuck at home. So I’m just going to work. And then when we’re free again, then I can take some vacations.

Paul Sating (22:27):

What is your like average, roughly word count day? Are you a seven day, a week hard structure person?

Lindsay Buroker (22:35):

I tend to write pretty quickly and quite a few words a day when I’m working on the rough draft and same thing when I’m editing and then take breaks in between the project. So I try to get them done as quickly as I can. I maybe like 6,000 to 10,000 words a day, pretty typical for a, you know, a new book or a book in the progress in progress. And that’s just my preference. I really, I find that if I take a couple of days off in the middle, I have to like get back into it after we read what I wrote the day before, you know, a few days before. Whereas if I can just write it as quickly as possible, it’s just sort of, I don’t know about flow state and all that, but it’s kind of like, that is like the movie will be playing in my mind and it’s just really easy.

Lindsay Buroker (23:19):

Well, not really easy, but easier to continue on versus like taking the weekends off or sometimes it doesn’t work perfectly. Like I may have to go over edits on something else, take a break for that. Then my editor sent back, you know, and that’s, that’s fine. But my, my preferred thing is just kind of right. Start day one, knock out 10,000 words right away. I usually get harder towards the end. So I slowed down a little bit at the, but it’s kind of like Nana, Nana Ramo, they get ahead, you know, and then you slow down at the end maybe, but yeah. So I try to do it as quickly as possible. And I actually find often not always, but often there’s less editing needed on the ones that I wrote more quickly because they were just a came out more quickly. I often have to, what I do is think about the next two or three scenes, like the night before.

Lindsay Buroker (24:09):

So even though I’ve outlined, I, then there’s sort of like, you then have to plan each scene in more detail. My outlines are just kind of bare bones. And that helps me too. If I know exactly what happens in the scene that I’m about to write, it comes out a lot more quickly. I always recommend to people, you know, there’s that advice? Just write something, you know, like, no, go figure out what happens in the scene. First, take a walk, do a jog, you know, drive whatever you gotta do shower. I don’t know. Authors love to come up with ideas in the shower, figure it out and then sit down to write it.

Paul Sating (24:40):

And that may, and that makes sense that your, your outline or your structure sounds a lot like mine and I can totally, I the best thing I ever did, I was out we’ve got beaches here. Believe it or not folks in Washington state. And I was out, it never gets hot. They’re always like 71 degrees. But on a good day, I was reading a Hemingway book about a writing advice in one of Hemingway’s pieces of advice was to always stop at a, at a critical juncture. You know, somebody says something that’s been building up for a hundred pages or somebody punches somebody in the face and shocks at whatever that intense moment is, stop right there and walk away. It’s going to be hard to do, but it’s all about habit for me. Like you were talking about Lindsay, you know, writing quickly doing it every day, keeping that flow going.

Paul Sating (25:26):

And I found so for, if that on top of a Lindsay’s other advice, if that helps you at all might be something to work with as far as keeping the flow. And I agree with you as far as when it comes to just right. No, I agree. Having an idea know where you’re going in that scene. It’s so hard to look at a blank page, especially for newer writers. So one of the things I kind of want to delve into with you that might be a little 400 level for some folks. So folks, if you are just starting out your journey, just this could be a very entertaining question. Eh, we’ll see where Lindsay goes with us. For those of you who have published, especially those of you on the indie side, where you have that input into the processes and the presentation of your books.

Paul Sating (26:11):

Lindsay, one of the most interesting things that you’ve done recently with this series is when you, I don’t want to call it an addendum cause that’s not fair. But when you went and stretched out the depth before dragons and you added the secrets of the sword portion of that series, it still falls under death before dragons. And from a marketing slash branding standpoint, you did something that really shocked me. It really surprised me. And I’d love to pick your brain and have you share whatever insight you’re comfortable sharing. Because those covers, you can see that series. And then all of a sudden the secrets books come and it’s a marked shift and you still did it under death before dragons. And you know what you’re doing? So when somebody like you does that, you know, I do the little dog ears and I peek up and I wonder what went on with that. So how, however much you’re comfortable sharing. I’d love to know your thought process behind that.

Lindsay Buroker (27:09):

Well, this is actually no brilliance. This is actually going to be a warning to your listeners to make sure you have your cover art lined up like well in advance. That’s one of the challenges when you write quickly is I often will write quick, more quickly than like the cover art can be produced because those guys have lots of clients. So I actually, the custom illustrations that are used on the last three books, the secrets of the swords trilogy, which is essentially books, seven, eight, and nine in depth before dragons. And I, I wanted people to be able to find them, you know, cause they all on the same Amazon page and it’s the same characters. But the main reason for that was that I had commissioned that artwork before I actually started the series. So like October of 2019 from a great illustrator, her name is Louisa Pressler and she’s actually done some Ilana Andrews and some other really gorgeous artwork.

Lindsay Buroker (27:59):

She gets a model and use it. You know, I think that she takes pictures of the model and then makes it her own and gives it a fantasy setting. So she does people really well. I was super impressed, but I found out that’s kind of time intensive. And so she, you know, she got everything to me in time, but I didn’t realize that I was going to be writing the books as quickly as I did. And I kind of got to the point where I was like, Hmm, I’m going to be waiting on cover art. If I, if I use her plus I didn’t know if she’d want to do it. Like I originally wasn’t planning to do nine books. I thought five or six, I’m just trying out this urban fantasy thing. But I, as I wrote more and I enjoyed the characters, I was like, okay, I got to do these six.

Lindsay Buroker (28:36):

And maybe more beyond that, I knew I’d be waiting on the cover art. If I went that way in their beautiful covers too, I would have loved to use them for the first books. But so I contacted somebody else that I’d worked with before gene Mullica. He actually, he does really great covers too. He gets models at he’s over in New York. And so he has access to a lot of models and takes gives them costumes, fantasy costumes. So you get original people that aren’t on a ton of other comforters, like you get with stock photos and I’ve worked with him before. And I know because of his style, he takes a whole, he does this photo shoot and he gets a whole bunch of pictures and then he illustrates the background, but he can do that more quickly than like doing an entire painting of a person.

Lindsay Buroker (29:18):

Right. So I was like, Hey Jean, what’s your work schedule? Like, can you do some of these? And so that’s what he did. The first six. I was like, I still have these other amazing covers that I want to use as I am. Okay. I’m going to do three more. And they were definitely vow on the covers. I thought the artists did a great job really more authentic than the other ones because all those New York models like 22 and here’s Val health, half of them blood. So she does look young that is in the books. But just in the illustrations, I she’s a little older looking and I thought that was more authentic for her, but so that’s why I switched it. Wasn’t like, let me try some grand marketing plan. I wouldn’t really recommend that to people I’d recommend a consistency throughout a series and brand, but I had, you know, I was like, I’m going to use these.

Lindsay Buroker (30:07):

These are amazing. And I didn’t want to disappoint the artists by not using our artwork of course, either. So I, and I made it so in trilogy because I had finished, wrapped up the storyline around books six and I thought, well, the readers really want more. I have these amazing art, you know, this amazing art that I want to use. So I’m going to do another books, which is, they’re kind of the wedding books, you know, that’s that’s what kind of holds it together and also finding out more about the sword that she has throughout the series. But you only get teasers in the first six books about why is it the way it is so that those are the two things that were going to be the main plot drivers in the last three books. And so I did call them one, two and three to make it clear it’s kind of its own trilogy.

Lindsay Buroker (30:52):

And also if somebody was just browsing around and were like, Oh, this is book one. I can jump in here. That was sort of my plan. I’m not sure. I never really promoted that one individually. Like I don’t run any ads to it because that was the plan. But as I was writing it as I, I don’t think I can do this. I think they probably should have read the other books before jumping in here. But that was the thought process was possibly have a second place that people could come into the series. But like I said, if it wasn’t brilliant, it would recommend it. It was just a case of cover art and what I had.

Paul Sating (31:26):

That’s a good warning though. I mean that people can be surprised how long it takes you know, depending on who you go with and whatnot, but yeah, for those of you who are new or maybe you’ve dabbled in a trad before, and you’re checking out this indie thing and it’s not something you thought of seriously, seriously, if you find that person, you like, one of the questions you need to ask her to front is, you know, how long it’s going to take. I have to wait almost 10 or 11 months for mine because of the backlog too. So it’s something to definitely keep in mind at the end. Thank you, Lindsay. I was very curious about that. If you had some like very, you know, super secret advanced author tactic for that, and I was like, I’m going to copy this if this works. Sure.

Lindsay Buroker (32:12):

No, I don’t think so. My recommendation for people, if you do get to the point where you’re right quickly is probably just to stick with the stock photo stuff and the Photoshop manipulation, because usually those designers can do those pretty quickly. This was a bit like I’m kind of the point now we’re going to afford to spend more on cover art. And I want to, it’s a pride thing too. I was like, I want original models. I don’t want that. Same woman is on every third urban fantasy book or, you know, I have a, I have a fantasy kind of a fantasy mystery slash romance series I did. And the guy I picked, like, he’s great. He looks great for the part, but I was like, as soon on that romance novel, I’ve seen on that fantasy novel, it’s like, he’s all over the Kindle store and everybody’s covered.

Paul Sating (32:54):

Yeah, they do. There are a few of them that are very prevalent. Let’s just say it like that. That really are. So if you were to give somebody starting out or newer in their career, or just dabbling into this authorship, a piece of advice, what would Lindsay do? You know, what would 2021 Lindsey do to 2010 Lindsey? What would you do differently nowadays if you were back in that position?

Lindsay Buroker (33:23):

So I, I enjoy the stories I wrote, I’d write the same stories, but it didn’t know much about was marketing and selling books then. So I kind of had not very good covers for quite a while. This is like an ongoing theme with my author careers covers. So I don’t think I did myself any favors with the covers I had on the first series of my book. It was to be fair, harder to find cover designers back then it was really new industry authors actually needing their own cover designers, as opposed to just sending the manuscript off to a publisher. So I, and I learned along the way to that is actually, I thought I had these original stories. So I did kind of quirky blurbs for them to like highlight a little bit of humor, even though they were high fantasy. And those are usually I’m more serious blurbs and I’m not sure that helped anything either.

Lindsay Buroker (34:08):

I’ve since learned that you kind of actually like this, great. If you’ve got a quirky story and fun characters and it is a little different from the norm, but probably you should highlight the things that make it like the books that sell well, you know, go look through the top 100 in the Kindle store in your category and be like, okay, you know, checking, what are the covers look like? What are the blurbs like? And then, you know, you don’t have to make yours exactly the same, but it should probably fit. And then if it’s a little different inside, nobody’s going to care. As long as you have a good opening chapter and they enjoy themselves, they will have forgotten the cover and blur by the time they start reading. But so that’s kind of the big thing I learned is that people want more of the same, but just a little bit different.

Paul Sating (34:47):

Yes. Yes. That’s a great piece of advice. It’s the curse of the creative, isn’t it? That we want to be original and different. And we take that into the marketing side too. We have to have that unique cover and we have to have that unique, funny blurb. You’re absolutely right. Okay. So I don’t want to hold you because I know you have things going on, but I do want to ask you a couple more quick questions, maybe a little more fun type of question. Everybody who is a patron sees my bookshelf behind me. So secrets are revealed what Paul reads. What about Lindsey? What’s currently on your bookshelf? What are you reading or what are you waiting to get to, to read?

Lindsay Buroker (35:24):

I actually just picked up Brandon Sanderson has a Saifai series. And I didn’t know that, and I haven’t read his fantasy yet because they’re so long. And like I have way more patients as a kid than I do now. I’m kind of like, if I see something’s over 405 pages and like, all of those characters is going to take forever. So I think it’s called Skyward. I just started it. Yes, I think. Yeah. So I was excited and it’s only 400, 500 pages. So you can’t kill any chihuahuas with his, like, I’m cute. I love that. As soon as you said Chihuahua, do you have your company there? Yeah, that came early. Okay. No, that’s totally fine. Folks, we need to cut it off here, but Lindsay, where can folks find you if they want to check you out and check out your books? Lindsayburoker.com would be great or I’m on Amazon.

Tagged With: dragon urban fantasy, dragons, Lindsay Buroker, Paul Sating, podcast, shifters, Urban Fantasy, Urban Fantasy Authors, Urban Fantasy Books, urban fantasy novels

Ep. 7 with Urban Fantasy Author Whit McClendon

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Grim Undertakings Urban Fantasy NovelIn this episode, Paul Sating interviews urban fantasy author Whit McClendon. Whit writes The GrimFaerie Chronicles, a series about a hunter and a witch who team up to protect humankind from evil Fae.

Find Out More About This Week’s Featured Author

Buy Grim Undertakings on Amazon: https://geni.us/grim1

Find This Author on Facebook: https://www.facebook.com/whitmccauthor

Transcript of This Week’s Author Interview:

(Note: This is a machine generated transcript, so please excuse the typos. ~MDM)

Announcer (00:00:01):

Welcome to The Urban Fantasy Author Podcast! From indie authors to trad-pub, gritty contemporary fantasy to lighthearted urban fantasy, masquerade to unmasked… Every week, we’ll bring you new authors and novels from the world of urban fantasy publishing. Now let’s introduce this episode’s featured guest.

Paul Sating (00:00:24):

Hey everybody. Welcome to urban fantasy author podcast. I am not MD Massey I’m fellow author, equally shaven headed, and just as good looking urban fantasy author, all sating author of the Zodiac series. It was my great pleasure for MD to ask me to come on board this podcast and help him do some of these interviews. I’ve got 10 years of podcasting experience and I’ve recently retired. My writing podcast called horrible writing, even though I still have one podcast out there called audio fiction, but I was more than excited at MDs invitation. And I’m more than excited to have met you and be able to bring you some outstanding interviews starting today with this first episode with urban fantasy author, Whit McLendon.

Paul Sating (00:01:14):

So let’s get into wit’s interview with McLendon was born on Halloween in Freeport, Texas. He grew up in Angleton, Texas and was active in martial arts track and field and playing the clarinet in band one year at Texas a and M proved that lacrosse was far more fun than electrical engineering. And he eventually graduated with a degree in engineering design graphics from Brazosport college. After working in the petrochemical field as a CAD drafter for many years, we finally realized his life’s dream of becoming a full-time martial arts instructor. Now lives in Katy, Texas plays lacrosse as often as possible and runs Jade mountain martial arts. It lasts a lot more now than he did when he worked at an engineering firm. Let’s get into the interview.

Paul Sating (00:02:06):

I’ve told people in the introduction who you are, so I want to jump right in and welcome you to the show. Welcome to be in my first guest on the urban fantasy author podcast. Thank you. Hey I’m honored and thrilled to be here. I’m glad to have you. And I’ve been stalking you out there on the, you know, the big bookstore in the sky kind of have an idea of who you are and what you’ve got going on. But I was wondering, I was curious, give us a little bit of background on who you are, but specifically since you know, this is an urban fantasy author podcast. Why in the world urban fantasy?

Whit McClendon (00:03:00):

Whit McClendon urban fantasy authorWell let’s see. My name is Whitton McLendon. I live in Katy, Texas. It’s just outside of Houston. I run Jade mountain martial arts and martial arts school out there. And Katie have for nearly 20 years out here or Epic fantasy was my first love, I mean, comic books when I was a kid and Lord of the rings, Dennis McCarran and just a, a Conan, I mean, Oh yeah. Conan. And so I always loved that kind of thing. And I used to write stories in junior high and high school just to amuse myself. I got a couple of little awards from a literary magazine and in high school, but I never really thought about writing anything beyond that. And the early nineties, I got ticked off at an author because I was trying a new author. He had tons of books and I bought the first two of his first trilogy and I got irritated and said, man, I gotta be able to write better than this guy. It took me 20 years and I gained a new level of respect for what it takes to be that guy.

Whit McClendon (00:03:50):

And so cause he turned out book after book and I was like, I go blue. So so I turned out my first Epic fantasy in 2014 and it’s been about a book a year ever since the urban fantasy came about. I just had this idea for a scene, which is usually how my books come to life and I started writing the scene and then put it away and then somebody suggested, Hey, why don’t you do NaNoWriMo? You know, it’s fun. Yeah, it’s fun. They said. So so I, I went ahead and pulled that concept out and I managed about 30,000 words. But it wasn’t you know, it wasn’t near to the end of the book, but by then I picked up some steam and I was enjoying the character and enjoying what was going on and went ahead and finished it out. And that became my first urban fantasy. It was grim undertakings book, one of the Grimm fairy Chronicles. And I just I liked it and people liked it. That was a pleasant surprise for me. People really seem to enjoy it. And so I wrote another one and I’ve got a third one that you know, that’s my newest release.

Paul Sating (00:05:00):

It’s interesting to me that you went from a Epic over to urban that’s because, and I haven’t shared this with you, but I’m doing the opposite direction. My heart is being called by the Epic journeys and you know, the battles in the worlds and all that stuff. But like you I’ve always, you know, for, at least for me when it comes to Epic fantasy, I think that I cleaned the, that word Epic and I picture, you know, the, the six to 800, 900 page tomes that I want to write. No, it is absolutely. It is. And it’s not very how shall we say responsible for, for an indie author. Who’s trying to make a career out of this, you know, trying to pump out 900 page books, you know, I can get away with shorter books with urban. Yeah. So that is interesting.

Paul Sating (00:05:53):

I do have a question cause I want to dive into your series here, but I, I see you on camera. My patrons, see you on camera as well. We know you’re in a Stu, a martial arts studio here. You, you teach all kinds of physical combat stuff. So in my head, this doesn’t make sense is big tough guy teach, teaches the physical combat arts for a living. And then he’s writing urban fantasy about fairies. So chicken and egg martial arts and fairies. What came first and how in the world did you put those two together?

Whit McClendon (00:06:23):

The, the I’ve been doing martial arts since I was 12. And I knew from day one, I wanted, I wanted to be a seafood, you know, a traditional Kung Fu instructor. And I pursued that. I took the long road, but, you know, I finally managed to get my own school. So the martial arts definitely came first in, in some ways, even though at that time I already loved reading fantasy, but in terms of writing it, it was just kind of a natural thing. I mean, you know, you write what you know, and you know, I, I feel really fortunate in that I’ve been trained in both traditional Chinese Kung Fu with, you know, swords and daggers and PSI and big giant, you know knives with long handles, all kinds of fun stuff. But at the same time, I’ve also trained in what some would say more applicable arts in terms of actual fighting such as, you know, Krav Maga and Brazilian jujitsu and judo and all of that stuff, which made the traditional stuff more accessible.

Whit McClendon (00:07:25):

Like, Oh, that’s what this is for. Oh, that’s what that’s for. And so it created kind of a really interesting body of techniques both traditional and you know, like, like street self-defense to use in the writing, because if you’ve got Epic fantasy, you’ve got urban fantasy there was going to be fighting. And in both, there are opportunities for bladed weapons for, you know good old fist to cuffs and punches kicks and elbows. And in the urban fantasy though, that’s where we bring in the guns. And so it was really fun for me to be able to talk about, you know, how to take the guns away without being super technical, but still being real in how you would deal with someone with a gun close far, whatever. And so it’s been so much fun to kind of put all of that into the stories to, I hope give them a certain sense of realism with the action.

Paul Sating (00:08:27):

You balanced that as as somebody who you, you know, you’re pursuing the professional authorship aspect, but you also run the studio. I find that I I’ve read some authors that you can see their life’s passion kind of bleeding into their stories because they overdo it. How have you found this, a technique that you’ve used to kind of like, Hey, Whit pumped the brakes. You’re, you’re going a little geek on the reader because maybe the reader need all that. They might want some of that. Right. But so is there anything that you’ve, have you even noticed that about your, or maybe your work?

Whit McClendon (00:09:03):

I try to be careful with that because as you know, I mean, I’ve, I’ve been a teacher for forever at this point. And, and I recognize that there’s a tendency when you know, something really, really well, and you’ve known it for a long time. You might accidentally expect that someone else knows the same things, you know, and they don’t. I mean, they don’t, you know, there’s, there’s so many people walking around that look very tough, but they, they literally do not know how to throw a one, two punch with anything resembling good technique. You know, they’ll filling something out there that could hurt you. But as far as technique goes, they’ve simply never been taught. Right. And so when I’m writing, I really want to be careful to describe the action well enough that someone can get an idea of what’s going on and somebody can tell, yeah, this sounds, that does actually sounds technically right. Without bogging it down. So that it slows down everything because, you know, that’s, yeah. I could geek out about, you know, exactly what, you know, Oka you’ll get up like this and then you turn it and then you’re, you know, it’s like, you could do that, but I try not to, I really want to get the action going, get it moving, but still have it feel good, feel right.

Paul Sating (00:10:16):

Is there a difference in your Epic versus urban descriptions in those fight scenes then?

Whit McClendon (00:10:22):

Oh yeah. Well, you know, firstly in the Epic fantasy, no gums, you know, you don’t have to take those things away from somebody. And I tend to have my urban fantasy is written first person, you know, from the main character’s point of view with a little bit of a third person, if it shifts a viewpoint to someone who is somewhere else. But then the, the Epic fantasy is all a third person. And so I tend to be a little bit more formal in the Epic fantasy as I’m describing the action. I don’t want to sound too pretentious. I just want it to be, to be in that fantasy feeling. You know, I want my readers to feel like, yeah, this is fantasy. And then the urban fantasy, I want them to feel much more like, well, yeah, well this is real life, except there’s a, there’s a monster there, you know? And so I’m trying to balance those two things.

Paul Sating (00:11:15):

It’s a different mindset, right? Like you and I both share that love for Epic and urban fantasy. And when I sit down with an Epic, I want you to explain the way you cook the meal. I don’t want the McDonald’s dropped on my plate, whereas urban fantasy, right. Just give me the food. I just want the food. Right. And there’s something, there’s something about that experiential submersion in Epic that we can get away with it. We can’t necessarily get away with it with urban fantasy or people would just kill us about the pacing of stuff.

Whit McClendon (00:11:46):

Absolutely. It’s well, when everybody, when it’s in present day you know, everybody knows you know, everybody knows a drive through is, you know, and so it’s like, it’s a little easier to gloss over some of those mentions of things that everybody already knows about. Whereas in a fantasy setting, you know they want to know more about the whole situation, you know, where is it, what does it look like? What’s it like to be in this? What is in actually an alien environment, although it is also familiar because so many of us have, you know, been immersed in medieval fantasy for so long.

Paul Sating (00:12:21):

Right. So let’s talk about the, this mixture then. So you’ve got this background in the, in this passion for the art martial arts combat sports. How did you get to Fay in creating this kind of, you know, tough guy, tough Gail Fe story. Was it just a moment of inspiration or did you deliberately go out and see what fantasy race species can I grab and mix this in these two worlds? You know,

Whit McClendon (00:12:53):

It really wasn’t anything like that. I am, I am so much pantser okay. Like they’re really, I get picked at, by some of my friends that are like, you could plot a little, no, I can’t. And so most of what I write is very much like I’ve got a YouTube channel going on in my head and when the connection’s good, I’m just reporting what I see. And I have the luxury of being able to change it later, if it doesn’t fit. Sometimes the connection is a little more spotty and then, you know, staring at a screen hoping for the best. And so it really, wasn’t a conscious effort on my part to blend, you know, okay, I want a Berry creature, but I want him to use martial arts or, you know, there, there was nothing like that. It was more that the CRE the, the Kane, the main character in this he appeared, you know, kind of fully formed and I followed him on his adventures.

Whit McClendon (00:13:47):

And it turns out that he is a, basically a Fe assassin who keeps the balance between light and dark by taking out some of the, some of the bad guys before things get too bad. And he, he doesn’t really use a lot of martial arts. He has claws and fangs and certain magical abilities, and he’s, you know, kind of a nasty character for a good guy. But the people that he meets there’s a a witch that he meets in the first book and she is a tough Texas girl, a two gun Toten, which, you know, and she loves her firearms and she loves her magic and, and she’s a lot of fun. And that’s where I get to explore a little bit more of what we see is martial arts, because she’s been trained, you know, she likes to kick and she has to know how, and so

Paul Sating (00:14:40):

For, for the series of talk, I mean, we can talk about that, jump into the Chronicles now that take on fairies. I, what inspired that? I’ve always that

Whit McClendon (00:14:53):

That’s a really interesting society, you know, and, and I mean, the cool thing about urban fantasy, there is so much material to draw from in terms of you know fantasy creatures legends myths so much stuff, you know I, I feel like Jim butcher has done a fantastic job in that kind of thing, you know, but it’s like, ah, w when I was looking at my face society, I’ve kept it at a very surface level so that I can explore it myself as we go and then start, you know, kind of laying out relationships and hierarchies and different things. Like at this point, Cain takes his, or his marching orders from the goddess from basically mother nature. And, you know we don’t know very much about the rest of his face society. But I can feel a lot of that burbling around in there and it starts to starting to want to come out

Paul Sating (00:15:54):

Those pesky stories. They do that to us

Whit McClendon (00:15:56):

Do that. Yeah. So

Paul Sating (00:15:59):

They do you have a world concept that you’ve, that is rumbling around in there in the head that your readers haven’t seen yet, that you are planning on getting to, at some point in the series, does a world get bigger and bigger? It does.

Whit McClendon (00:16:17):

As I, as I’ve progressed, I’ve gone through three books and I’ve managed to introduce a few new characters there in this the second and third books, I introduced a female detective who probably has some faith in her bloodline because she is intensely powerful with magic, but has suppressed it. So as she wouldn’t seem different but now it’s to the point where she’s having to be taught how to use it, otherwise it’s dangerous. But she, she’s an awesome character. I really like her. And there’s, there’s a werewolf character, basically, he’s the King of a werewolf clan. And so as these new characters emerge, bad guys and good guys it allows me to kind of fill out those ranks of the society within the books. And I’m starting to see opportunities and stories that, that, you know, that flesh, all those things out. And, and that’s so much fun. It’s just so much fun to explore those things.

Paul Sating (00:17:18):

When you start seeing the layers, it’s, it is a lot of fun. It’s one of those things that I mean, I don’t know how long of a series I could write, but like with the Zodiac series, you know, by default, you automatically think 12 books because of the Zodiac type of thing. And there’s a lot of people who say, I don’t know how you could even think to write 12 books. And now I keep saying, but there’s just so much, I haven’t even touched on yet. Right. I can see myself. There is, I was, I don’t know if you listen or read more contemporary, Epic fantasy, but if, you know, Terry Mann, Coors spell mongers series, it’s 12 or 13 books now. And I saw a recent interview with him that right now, notionally he’s, he, he said it was a 32 or 33 books.

Paul Sating (00:18:08):

I’ve never even imagined a 30 plus book, Epic fantasy series. That’s a remarkable. So let’s talk about with the writer that you’ve been guiltily admitted or not. So guiltily admitted that you’re a pantser. I am. Yeah. So kind of give us a, give a, you know, a lot of folks who will listen to this will be fans of urban fantasy as well, but there will be a lot of either aspiring authors, people who only consider themselves writers as a passion or people who are already published and maybe just interested in what other folks are doing. So what does your writing day look like?

Whit McClendon (00:18:45):

I have to fit my writing in, around my school’s activities. And so some days, you know, I’ve got classes in the morning classes at noon classes in the evening, and, you know, there’s other things that I have to do. I have, I have to get my physical training done. I have to get my own practice in as well as all the errands. And so it’s, it’s, I have to be really brutal with my time management to get any writing done at all, because, you know, it’s like the school is what pays the bills and the, you know, and I would love to kind of shift my writing and, and, you know, so that the writing is taking more you know, bringing in more income than that, but that’s a process, you know, and it takes a lot. So at this point, I’m, I’m managing my time really, really harshly so that I can, okay, I got 15 minutes, boom, I’m going to go, you know, so I’ll set a timer and I’ll do 15 minute sprints for writing. And then, you know, depending on what else is going on, maybe it’s going, well, I’ll keep going. Other times I’ll try and block out an hour or two in a row. And that’s like exciting.

Whit McClendon (00:19:49):

And so really it’s, it’s about writing when I can and making those opportunities. And so, because with all of the other stuff that I have to do, if I don’t prioritize, then stuff gets dropped off the list and then I get in trouble later. So being able to manage your time and plan when you’re going to do it, even if it’s in little bitty bursts, I mean, I wrote most of this third book and a little bitty bursts and you know, in the end it all came together. Okay.

Paul Sating (00:20:16):

Really encouraging because there will be a lot of people who will cling to folks like me who do those more marathon sessions and it can be, and I can understand it can be discouraging, maybe if you’ve only been writing for a few years or if you’re just starting out. So it’s really encouraging, even for me to hear somebody like you talk about you know, making that time and if it’s 15 minutes it’s, and that’s all I can do, it’s still 15 minutes. I get some more

Whit McClendon (00:20:43):

I have a couple of friends, one of them both authors. And one of I was she was talking about how it was difficult and whatnot. I said, look, just do a hundred words, just a hundred words and, and do your best and see what happens. And that ended up becoming kind of a joke between us. She’s like, I did my a hundred words and then I did 500 more, you know? And like, yeah,

Paul Sating (00:21:06):

I like how she gave you attitude about it too.

Whit McClendon (00:21:09):

Yeah. Attitude. She’s awesome. Yeah.

Paul Sating (00:21:13):

A number of us back in the day when I had the horrible writing podcast, I actually did an episode and it was called a hundred word day. And it was basically, I was trying to, I’ve got this theory right. Every day. Don’t give me an excuse. Why you can’t get words down. Yes. We’re all busy. Congratulations. Everybody’s got stuff going on, but you can write every single day. And I gave them an example of, you know, my average word count is between three to 5,000 words a day, depending on, and in context, I do this full time, so I’ve got more time for it, but there was a day when we had a family thing going on. So I got up a little earlier, I’ve jumped in here. I pound out literally a hundred words cause I was just struggling that day. And then I went and did important family stuff. Cause the, the stories can wait. Right. And it’s about keeping that balance. So I really liked that. You said that, especially in the context of what everything else you’ve got going on, I’m really curious how you shift that quickly. Is there any advice or any tips you could give us from the business mindset? You know, I’ve got the heating and air heating and cooling guy coming by the gym to fix a thing. And then you go right into that creative mindset. Is there anything that you’ve learned over the years to help you shift quickly?

Whit McClendon (00:22:27):

Almost everything that you want to be able to do is simply a skillset that takes practice and you will get better at it. The more times you do it, you know, it’s like, I wish that I could say, you know, it’s like, well, I come in here and I ring a chime thing and I get into, and then I hit it. But a lot of times I just don’t have time for that. And instead I pull up the document and I’d take a deep breath and let it out and be like, all right, I read the last page or so to kind of see where I am and then I’ll start the timer. And, you know, in the beginning I would get really frustrated because I only had so much time and then class would start or something. But now it’s like, I use those actively like, okay, 15 minutes. And that gives me like, see what I can get done in 15 minutes and then I’ll, I’ll get it done and then either go beyond it or because of my time constraints, I’ll just stop. But I will feel good about what I’ve done,

Paul Sating (00:23:24):

That self motivation, that self challenge. And then that learned behavior of doing it, doing it, doing it, getting through the suck. So let’s talk about urban fantasy, then I’m going to kind of shift into the genre itself. What is it besides the you said earlier, I can’t remember exactly how you started, but as something along the possibilities, right. There’s boundless possibilities in urban fantasy. What is it that drew you to it and that you’re, you’re doing it and you kind of want to play around with maybe experiment with going forward in your stories, whether it’s this series or something you’ve got planned.

Whit McClendon (00:24:00):

Well, you know I I’ve thought about that. And really the, the thing that keeps coming up for me is just, it’s, it’s fun, you know? I mean, it’s just so much fun to you know I have, I have my, my guys they’re, they’re going up into a, a skyscraper in downtown Houston, you know, and it’s like, well, the, there, there were quite a few supernatural issues in this tower because there are guards, you know? And so I just think it’s, it’s a really interesting and fun, you know, to turn a corner somewhere and then there’s a mountain troll. Oh yeah. And so, you know, being in an urban fantasy environment lets me do that. It’s like if you’re in an Epic fantasy environment and you’re walking around in the mountains well, and there’s a mountain troll, it’s like, Oh yeah, they warned me, you know, it’s but you know, you’re just going to the stop and go. You don’t necessarily expect like a Reaper to come out at you or some kind of a goblet and, and and that’s just fun. So I really enjoy that part of it.

Paul Sating (00:25:06):

It is a lot of fun to to play around with that and see the possibilities in the world, you know, that all the Epic fantasies always attracted me because they were magical and foreign and new. And I think that’s one of the things I appreciate the most about urban fantasy is that it takes this mundane world that we live in, where we’ve got the gray, concrete cities and, you know, technology, and then, you know, it could be very boring, but urban fantasy has forced us to see the fun that, you know, I’m with you

Whit McClendon (00:25:39):

On that. Oh yeah, absolutely. With you on that.

Paul Sating (00:25:41):

So let’s, let’s kind of get people to know who you are as a, as a person a little bit. What are you currently reading when you’re not busy doing a million other things that is right? What are you reading right now?

Whit McClendon (00:25:53):

Well, I, I kinda stepped into my, my youth a little bit here recently. I managed to find almost all of the red Sonja books David C. Smith, you know, and it’s just been so long since I’ve enjoyed those and that is nothing but swords and sorcery, you know, sandals and, you know, the most ridiculous armor that a woman would never wear, you know? Gosh. but in terms of the writing, it’s like, it is just, it’s pure candy for me. Yeah. And, and so I really enjoy that. And the last couple of things that I’d read before that I read Dean, thriller, the silent corner, very modern you know, with certain fantasy elements. And that’s something that I’ve enjoyed about Koons is stuff. A lot of times is that it’s a very, very real world, thoroughly research thing. And his writing is really colorful. But there’s always some kind of fantasy element in there. And it’s really well thought out. So I really enjoyed that. And Stephen King too, you know, he had some good stuff that I’ve read lately. Yeah.

Paul Sating (00:26:58):

Yeah. He I mean, tried and true his intro, we got so much, we’ve got so much in common when it comes to what we actually work on and what we actually read on the side too. I like, I love the darker stuff I always have. And it’s always interesting when you do urban, right. Urban fantasy, how those elements can kind of influence your fantasy world. For example, when you’re reading something like King and you know, you’ve got those heavy horror elements, if you will.

Whit McClendon (00:27:27):

I love that. You know, it’s like I, in fact, I looked back over my Epic fantasy and there are some pretty horrific parts in there as well. And it’s like, you know, it’s like, yeah, I know. I like the bloody stuff. Just a little, just a little,

Paul Sating (00:27:40):

Just a little bit. I I’m with you on that. I think one of the most enjoyable, I don’t know if you were a fan or not, but the Jordans wheel of time series Sanderson came on board and he finished that series in that had Hapic battle. I can’t even, I asked somebody once I’ve never looked it up myself, I think is actually I Google. Same, but that for those of you who haven’t read it, I’m not going to give away any spoilers, but there’s this massive, good versus evil battle thing in that scene. I don’t remember something like 500 pages long, just the scene itself. And, you know, you know, I liked the intense horror stuff, but man, if you can drag out the, the fighting and the blood and the killing, that’s good. And you can make it work, I guess that’s the key. Yeah, he did. He did that. Well, I couldn’t, I couldn’t Brandon, I can’t hold your a pen. So if you could do this all over again, if you could pick up the Quill for the first time, starting with books, zero again what would the aspiring author do differently? If he had that second chance?

Whit McClendon (00:28:47):

Oh man, I would jump into some indie publishing courses right away. It was, I I’d already, you know, I’d gotten the first book out and was working on the second and I don’t remember when it was sometime I think between the second and third, when I really started digging into some of the bigger courses out there that that really starts you from the ground up as far as like, okay, maybe I wrote something or maybe I’m thinking about writing something, what do you need to do to be an indie author? You know? And it’s like, well, you end up with a kind of a big checklist you know, get a website, social media presence, you know, you gotta write the book, you know, write the book how to get it up on Amazon or how to go wide. If you’re going to do that, how to think about mailing list, it’s all of these things.

Whit McClendon (00:29:37):

It’s kind of like when I was a kid and I, you know, day one in the Kung school and I said, I want to be a thief. That’s what I wanted. I want to be a kung-fu instructor. Nobody says anything about the desk work. You need to do all the other stuff that goes along with being a teacher of martial arts. If you run your own business and an author business is no different, you have to know or hire somebody and I’m not doing that. You have to know how to do all of those little things that make that your author business become a business. And I wish that I would have started that earlier. That’s the big thing that I would have done

Paul Sating (00:30:13):

Meat. I I’m, I think I’m absolutely, I’m still at that point you know, two years into taking this serious and I’m still just doing baby steps, you know, and taking those little nibbles of learning all of these things that you’re hinting at, because it’s just, you know, frankly it can be intimidating and I’ve been doing this, like I said, full time for over a year now, but seriously for the two years. And it’s just, I can see why a new person coming in would just be absolutely, you know, throwing in the towel before they even just overwhelming.

Whit McClendon (00:30:46):

Yeah. I mean, there’s, there’s so much to do and there’s so much information on how to do it, that that can also seem overwhelming, but you know, I’m a Kung Fu guy, you know, I’m, I’m used to starting at the bottom. It’s like, stand like this. Okay. Now do this now breathe. You know, it’s like, I’m used to starting with just the tiniest little things and then eventually, you know, adding as you go. So it’s like also, it will take me a thousand years if I started now, then, you know, I got a shot.

Paul Sating (00:31:18):

I mean, but that’s that, you know, that is so important to keep we, you and I spoke about mindset earlier and it’s, you know, about that, my you’ve got to have that practical mindset, or, or if you do, you end up throwing in the towel and being one of those folks who was going to try to write a book and then, you know, that was one of those things on your death bed. You look back and go, gee, I wish I had tried. So

Whit McClendon (00:31:41):

People ask me like at booths at the conventions, they would come up and say, I always wanted to write a story. And then they would spend the next 10 minutes telling me the story. And my comment is always the same.

Paul Sating (00:31:52):

Go home and write that start now. Exactly. No, I’m exactly with you. Yep. What what’s the future of Grimm fairy then? What can we expect coming from it?

Whit McClendon (00:32:05):

Well, and the third book, there is just a hint of romance going on in there. So that’s been fun to explore the feelings of the characters as things emerge. And also I got kinda hit in the face the other day with an idea for some of the characters. They’re more supporting characters, but max, who is the King of the werewolf clan you know, a billionaire businessman, a very noble character throughout the series. But I, I suddenly got hit with an idea or something where they are, he is the main character and it’s, it’s a pretty involved thing and I don’t know what to do with it. Somebody dropped this thing in my lap and I’m like, well, that’s not a grim very story. That’s a Maxim story. That’s a werewolf story, you know? And, and, and so I’m trying to figure out, I feel like I’m cheating on my Granbury right now. Like yeah, no, I, yeah. Let me get, let me just get back to you. I got a little thing and then I’m coming right back.

Paul Sating (00:33:06):

I swear. I just went to lunch. I just,

Whit McClendon (00:33:09):

So just let’s talk into the wearables just a minute. So as far as the grim period goes I don’t know exactly what he’s going to be doing next because I haven’t seen it. It just, you know, pops me in the face at some point, Oh, Hey, that’s what he’s going to do. But I know that he, and one of the characters are looking at their relationship. And so I’m kind of very interested to explore that. It sounds like it’s a lot of fun to me.

Paul Sating (00:33:33):

Do you, so do you let ideas percolate because you’ve talked about how even your friends give you a hard time about your pants saying if max doesn’t leave you alone for the next year, do you just leave max out there and just let it percolate? And then maybe two years from now he goes and has a side adventure, or are you one of those kinds of authors? I got to jump into Max’s thing. Cause he’s telling he’s screaming at me for attention.

Whit McClendon (00:33:58):

Yeah. That’s that I’ve started. I’ve made way more notes right now on Max’s stuff, his situation than on any new Grimm fairy stuff that could change at any moment, honestly, because I could be, you know, working away on some, on just making some notes on max and then all of a sudden power. Here’s a really powerful scene with the with Kane, the Grimm fairy and or Ariana, the witch or, or detective Avery Lynn, you know, it’s like something will hit me really hard and it will yank me right off of that other thing. And so it’s like, I let my creative urges run me around to a certain extent, but then I have to focus some admin skills to finish it out. If I don’t, then I’m just going to have a whole bunch of different story chunks lying around. And I won’t know, in a while, I, I don’t want 20 stories and I haven’t finished any of them. Yup. So once I get one going enough, then I will make myself finish that. And then the other one will wait,

Paul Sating (00:35:04):

There we go. All right. So there’s, it sounds like there’s plenty more to come from the world. Yeah. And all of his characters. All right. So folks who want to check you out, where can they find you?

Whit McClendon (00:35:15):

I am pretty easy to find. You can go to wit mclendon.com and there I am. Also I’m easily. Find-Able on Facebook. What McLendon author and personal Facebook page Jade mountain.org is my martial arts website, you know, and you’ll see me in there. I think I have a YouTube channel. But man,

Paul Sating (00:35:38):

I, I stink at YouTube. I’m still trying to figure that nonsense out Instagram as well. You know, it’s like, I’m, I’m on all the major things. I don’t, I don’t tweet though. I don’t, I don’t tweet well, so sorry. I’m just not good at that one. Yeah. Anybody who knows me will know that you, you know, I’m with you walking side by side and I used to be very heavy in it and I just, I can’t exhaust me and I don’t under, I’ve got a, my podcast get uploaded automatically to YouTube, or I probably wouldn’t know what to do with YouTube either. So, right. I have no idea. You know, it’s not really visually stimulating to watch an author type out a story. Yeah. So yeah, one of these days I’ll figure it out. I have no idea. Alright. So w I want to thank you for joining us.

Paul Sating (00:36:25):

It was, you were very gracious as my first ever urban fantasy author podcast, interviewee, you were very patient. I really appreciate it. And I actually am very excited to dig into some of your stuff and see what you’ve got coming out, especially as I get in there. And I started seeing how you mix the, the world, the, the races of the ferry and the martial arts stuff. I geek out about that stuff. So it’s going to be really interesting to dig into. I appreciate your time today. No, thank you. Like I said earlier, it’s an honor. I really appreciate the opportunity. And I’ve had a ton of fun.

Paul Sating (00:37:01):

I have as well. Again, urban fantasy author podcast fans. I am so humbled and appreciative that you have welcomed me into your show with open arms. And I want to thank MD Massey for not only allowing me to do this interview, but others in the future coming up, including my next one with Lindsay Buroker, if you want any more information on me or my books, just head over to PaulSating.com. Keep being epic.

Tagged With: fae, Paul Sating, podcast, shifters, Urban Fantasy, Urban Fantasy Authors, Urban Fantasy Books, urban fantasy novels, Whit McClendon, witch, witch urban fantasy, witches

Ep. 6 with Camilla Ochlan and Bonita Gutierrez

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Blood and Bones urban fantasy novelThis week M.D. Massey interviews Camilla Ochlan and Bonita Gutierrez, co-authors of The Werewolf Whisperer urban fantasy series. Click the play button to find out more about what this dynamic writing duo has in store for their readers in their latest release, Blood & Bones.

Find Out More About This Week’s Featured Authors

Latest Release: Blood & Bones

Camilla’s Website: https://camillaochlan.com/werewolf-whisperer

Bonita’s Website: https://bonitasgeekyblogfu.wordpress.com/

Transcript of This Week’s Author Interview:

(Note: This is a machine generated transcript, so please excuse the typos. ~MDM)

Camilla Ochlan and Bonita Gutierrez
Camilla Ochlan (L) and Bonita Gutierrez.

M.D. Massey:

Hello everyone. This is MD Massey, and I am back with another author interview for the urban fantasy author podcast. Today I have a co-writing team with me Camilla Ochlan and Bonita Gutierrez. Camilla is the owner of a precariously untamed imagination, and a scuffed set of polyhedral dice. And Camilla writes fantasy and science fiction. An unapologetic dog lover, and cat servant, she lives in Los Angeles with her husband, actor, audio book, narrator and dialect coach, PJ Ochlan, with three sweet rescue dogs and a bright orange Abyssinian cat. I flubbed the Ochlan there. Did you catch that?

(Inaudible discussion and laughter)

I got it right once and then I got it wrong. And you just told me that. And okay, so let’s move on to Bonita’s bio. She found a way to the stage at the early age of five after college, she moved to Los Angeles to get into the biz. Over the years, she’s played many roles from actor to producer, screenwriter, to filmmaker, and now novelist with a background in Jeert Kune Do, Bonita holds a black belt in kickboxing, MMA and trains in Kali and Escrima, which is stick and knife, fighting. An avid runner, student of film and lover of music, Bonita is a self-proclaimed hamburger connoisseur with a passion for all things Star Wars and Buffy. Camilla and Bonita, welcome to the show.

Camilla and Bonita:

Hi. Hey, thanks for having us.

M.D. Massey:

Yeah. Glad to finallychat. I can’t remember how I stumbled across your books, but I remember seeing them and thinking this is pretty interesting. So I downloaded the first book and I started reading it and I was like, “Oh, this is really good.” These ladies know how to tell a story. I can’t remember if I reached out to you or what, but yeah, we’ve been kind of communicating back and forth for a while. So it’s a pleasure to speak with you.

Camilla and Bonita:

I know it’s been, yeah. And then we had the whole martial art thing in common.

M.D. Massey:

That’s right. Yeah.

Camilla and Bonita:

We’re talking quite a bit. So no, it’s great to finally put a voice to the face.

M.D. Massey:

Yeah, yeah, for sure. And I get to use my radio voice for the podcast, so, Yeah. So, so let’s start off with a little bit of background from you both. If you could if each of you could share a little bit about you know, how you get into writing urban fantasy your writing background, other than urban fantasy writing and so forth.

Camilla and Bonita:

Well I think the urban fantasy came really natural to both of us because we really love the genre. And that’s one of the things we, you know, we bonded over, you know, really early on. I’ve been writing for a long time. I did have a you know, I was writing more Epic fantasy and I was one of those writers who never finished anything. And some something finally something finally changed. I think I read someone or was all these writing books and someone that really stuck with me that, you know, the more you do it, you will get better. You will get better. And it’s something about that just took away that fear of, Oh my God, this is going to be so awful. And people are going to hate it and I’m not worthy. I’m not worthy.

Camilla and Bonita:

I’m like, well, if I keep doing it, I will get better. So I wrote a, I wrote a screenplay off of an idea I had had, and that was I call it a suburban horror story. And that gave me something in that gave me the idea for the world was for, and I shared that idea with Bonita and we were off and running. So yeah, I know that was for me it was well I acting or both doing acting two at a time. And Anna, the thing that I was doing was just trying to get my own work out there. So I was writing screenplays. I was writing my husband’s a screenwriter and he taught me a lot about screenwriting and gave me he kept saying, you should, you have such a good voice. You should get your own ideas out there and you get your own ideas out there. So I wrote a short film called Cantar awhile ago and produced it and shot it and went to film festival. And so that kind of gave me the feeling of go, okay. Yeah, that’s cool. I can, I can keep doing this. And then Camilla comes along with this idea and she’s like, Oh, could you read my script? And it was so good. I got to take, I can’t even tell you it was so good.

Camilla and Bonita:

It really was. It’s a great story. And we, and then originally we since we were both coming from screenwriting, we wrote it as a web series. We wrote it as, yeah, that was just for the world whispers. Like after we worked at, we worked on Camilla short film. And we, over that summer, then she’s like, Oh, I had this idea. And she wrote out like three episodes, three, three minute episodes of and then said, Oh, and had me over for dinner. And her husband’s a phenomenal chef. And we like had this amazing seven course dinner and it was a great, and then she was like, here, look at this. And so I started reading and she just said the title and I laughed so hard. I was like, I am so in on this. And we started sitting down that summer and we just print out like a whole season 13 episodes. And we had such a blast so much fun and we’re like, Oh, we can act in this and we could do this. This will be great. And then a friend of our friend, Stephanie Thorpe, who’s a she’s a media content producer. She’s like, Oh, let me look at it. And she was like, Oh, you know, this is going to cost probably about 50,000 an episode.

Camilla and Bonita:

Maybe not

Camilla and Bonita:

Since we had worked on it all summer, we were already developing so much more to the story and the world. And that’s when we thought, well, we could write a novel. That’s what Camilla thought, what do you think about writing this as a novel? This is all coming from our brain. I was like, I haven’t ever written a novel before. And I went, okay, sure. Let’s do it. But you’ve read about a million. I’ve read a million novels. I’ve read, I read I’m a voracious reader, but I was like, okay, all right. All right, let’s do it. Let’s do it. I can do this. And so

M.D. Massey:

And then you found out it was super easy, right?

Camilla and Bonita:

So easy to write. I’m one of the, one of the super cool things taking, doing the novel after having written the season or season and a half, we had an outline. We had quite the outline. So filling, filling that out was a lot of fun. And it was a, it was a lot of fun. It was fun writing the first book, just kind of explaining and making this world so much bigger than we, even than we even initially had thought it would be. And, and, and coming up with things and, and, and we’d come over to Camilla’s house and she lives up in the Tarzana Hills and we don’t have, we have a, well, she has a giant pack of dogs. They’re giant dogs. And I haven’t, I have a tiny little pug, so I’d bring my little tiny pug over with her giant dogs. And we walked down the neighborhood and start plotting out things. And as we walk the dogs, we plot out the werewolves.

M.D. Massey:

Nice. And you have to tell me, so these giant dogs, what breed are they?

Camilla and Bonita:

Well, they’re all rescues. One of them, I think we just call it LA Brown dog. So there’s have, and Elliott dogs all have pit bull in them. If you get them for a rescue and just a bunch of stuff, her name is Zuzu and she’s wonderful life. And she’s sweet. I have a house Siberian, Husky, half golden retriever he’s white. He looks like ghost from, from game of Thrones, he’s Lammy. And he has a very Lammy personality. And then we have the monster. We have a 90 pound Ridgeback Weimaraner mix, she’s awesome and a lot of work and a lot of fun. She’s great. She’s a horse. She’s very needy. They’re great. Bonita has her sweet little pug.

M.D. Massey:

Yeah. My wife is a, she’s a small dog person. I’m a large dog person. And so when we got our dog, which we lost last year, unfortunately it was time for her to, you know, she was sick. So we had to put her down, but a sweet, sweet, sweet dog. And she was 110 pound American bulldog and looked mean is, is, you know, the day is long, but she was just a sweetheart. Just the sweetest dog. Yeah. We miss her so much. So I love large dog breeds. That’s why I had to ask.

Camilla and Bonita:

I mean, yeah. I don’t care how large or small they are. They’re just, you know, sweet. But we got, we, I live in an apartment. So for me, it’s It’s easier to have a smaller dog.

M.D. Massey:

Oh yeah. If you hear the clinking, that’s, low-key drinking some water.

Speaker 4:

Nice.

M.D. Massey:

That’s good. No problem. We are dog lovers on the show. So I get to ask you both you know, cause I know you you’ve both worked in the entertainment industry to some extent. So what is it like working in Hollywood?

Camilla and Bonita:

Well, one, one of the things that brought me to writing and writing novels and being happier than I’ve ever been, it is it is all mine. It is all, it’s all my decisions. It’s all, there’s a great independence to being an independent author. And you know, the other side of, you know, then you have to market it, but the actual creating what I found with Hollywood as a, as an actor, you don’t get to act, you know, other people decide whether or not you’re allowed to work. So you spend all of this, you know, time training and this is your passion, all this great stuff. But the, and nobody works. You know, that’s the other thing it’s, you know, you’re, you’re not alone in your, I just can’t, I don’t, I don’t know what’s going on. You just don’t have control.

Camilla and Bonita:

And then as an actor, you know, film, the director has the control. The actor does not. And that’s also something I came to find out that for me, I don’t really want to say other people’s words as it turns out, I want to, you know, write my own. So that’s not a good thing for an actor. So that’s where sort of transitioned very happily. But I think it’s a really, it’s a fun to, I love LA it’s a fun town to be in the industry. You know, there’s so much creativity and everyone who’s involved in, you know, in whatever way. So many people make all of this happen. That it’s, I find it really exciting for me, for me. I don’t know. I, I love the, I, I, I don’t mind it. I don’t, I hate the auditioning process. So that’s the thing I hate the most.

Camilla and Bonita:

And of course that’s how you get jobs. But the thing I like is when you’re, I love being on set, I love, I don’t care in what capacity that is. I just love, it was just like how I was in theater. I love being in theater, whether it was on stage or behind the scenes. It’s just something I love being around that energy and being a part of it. I think that’s the kind of addictive thing of it. The thing I like Camilla says is you have no control over anything that you’re doing even, and even in the higher echelons or even the mid-grade echelons, it’s like, you are always looking for the next job which is not a bad thing, really. If you can be comfortable in being uncomfortable, it’s not necessarily a bad thing. It’s just the way it is.

Camilla and Bonita:

The thing with me is I love that collaboration and I think that’s why working with Camila. I mean, we’d known each other for many years and to me it’s the same as collaborating different medium, but collaborating in a play or profiting on a film it’s, it’s coming together and creating something, which is what I love. And that’s the thing that drives me. I like telling stories, whether it’s as an actor, whether it’s being a producer or whether it’s you know, shooting the thing or writing the thing or all of the things. To me, it’s just, for me, it’s just part of who I am as an artist. So whatever capacity that is, I’m happy to do it. There are things that, of course, in the Hollywood biz that just, you know, they work for some people and not for others, or it happens for some people and not for others.

Camilla and Bonita:

And I think the idea is to just keep finding your voice and keep putting it out there. And that’s what at least we tried to do and found, find a place to be happy. It’s almost, it’s almost like LA itself. There are so many different parts to Los Angeles to live. And, you know, people, when they first, when you first get here, it can be really depressing because it’s so different than anywhere else. You know, you may have come from, and until you find your corner of LA you’re, you’re going to feel unsettled. But after a while, everyone sort of finds their place, whether it’s, you know, downtown or the Valley, or, you know, silver Lake or, you know, all these different places you can go and you find yourself home. And it is home in this great, big, crazy place called LA. Yeah. Which is kind of cool.

Camilla and Bonita:

Why we, you know, made the wearable force for the virus that takes over happens in LA the backdrop for a fantasy story. That’s for sure. Oh yeah. Yeah. And there’s so many, you know, we wanted to we want it to show those places that we knew about. We know, you know, unless you’ve lived here for a few years, you know, you’re not going to know much about, and I’ve actually heard from other recent transplants that are like, Oh, I’m reading about them that I didn’t know about yet. And so I’m going to check that out. It’s in your book. I remember. Yeah. I remember. And I was reading Mercedes Lackey had, has urban elves series. This is before I moved to LA and she had the big confrontation take place in this place called Griffith park.

M.D. Massey:

Oh my God. There’s a park in the

Camilla and Bonita:

Middle of LA. So it was that same thing. Like, Oh, actually we have some stuff happening. Thank you, Mercedes Lackey.

M.D. Massey:

Well, you know, I find that you know, cause by books are set in Austin because you know, you write what you know, and yeah. So do I, I’ve been here

Camilla and Bonita:

Barbecue. Oh my God. I would fly in her . And just to go to,

M.D. Massey:

Hey, if you guys, Oh, let me tell you something. If you guys ever come out here to Austin, just look me up and I will take you out. I take all my friends out for the best barbecue. So,

Camilla and Bonita:

Well, I actually really want to visit Austin. My son, really, the only place, you know, a lot of people say my brother lives in Texas. So, you know, I have to go to Texas sometimes. No, I love Texas. So he’s up in Denton. So outside of Dallas though.

M.D. Massey:

Yeah. I, you know, honestly of all the large cities in Texas, Austin is the only one that I really care for. But what I, what I find is I find that people that are from the area or have lived in the area, you know, they’ll, they’ll readers will contact me and they’ll say, Oh man, you know, I really love your books. And it’s so much fun reading, you know, different scenes and trying to figure out exactly where they’re taking place and you know, people like that, they like those kind of geographic references and those reference points and their stories.

Camilla and Bonita:

Yeah. I grounds it. And reading and reading the beginning of, of your book that I was like, Oh, wait, he’s big. He’s there. Oh yeah. I can totally picture that. That’s really great. That’s fun.

M.D. Massey:

Yeah. Well, I, you know, someone, I want to talk about it, switch gears a little bit. Because co-writing is like all the rage in urban fantasy lately and Epic fantasy and science fiction and science fiction fantasy. I see others teaming up all over the place to co-write novels, but it seems like you to kind of did it from the start and almost did it like before it became cool.

Camilla and Bonita:

Yeah. Yeah. We’ve been doing it since 2012.

M.D. Massey:

Yeah. So you guys were ahead of the curve now. I’d like to know how your writing process works between the two of you. How does that, how does that arrangement work? You know, who does, who does the bulk of the writing? Do you switch back and forth? Who does the editing, you know, in outlining and et cetera?

Camilla and Bonita:

Well, I’d have to say that there’s not a word in any of the books that doesn’t have each of her fingerprints on it, between the outlining and the writing and all of that. So, you know, I, 50, 50 right down the line we do flip chapters and character point of views. But then the way we, you know, we outline, we talk about the story, then we go away ride whatever chapter, and then we bring the chapter back and together we go line by line. And yeah, we read, we read aloud, we read what, whoever wrote, what chapter, that person, the chapter, and then we’d go, okay, well I have this, that, and the other note. And then we, we make sure that the voices blend each chapter because you know, even to the, you know, now it’s, it’s really also come to the point where, you know, chapters and Lucy’s point of view and, you know, I’ll ride whatever and I’ll put into, you know, our, the chapter that I bring back.

Camilla and Bonita:

And so she says something because I know, you know, Bonita will have the perfect thing that’s so she says, or I can, you know, I can write the thing, whatever line and or whatever or whatever. So she would say, she’ll say she said something in Spanish. We figure out what she says. So yeah, so we, we sort of really worked through the entire book together and it wasn’t, I know a lot of people are teaming up now because they want to write faster. And I, you know, I totally, I totally understand that, but for us the process I, I would not have written this book on my own. I love working with Bonita. I love working with Bonita in the genre and it just, it wouldn’t have been possible. It wouldn’t have been possible otherwise. So so yeah. And the other side of that is we, we work hard to, I don’t want to use the word please, but I’m going to, I’m going to say the word please.

Camilla and Bonita:

The other person’s ear and sensibility, like, it is important to me when I’m writing a chapter that the Nita likes it, same here. I hope she likes this. So we have tremendous respect for, you know, for each other’s vision and, you know, to once in a while, you know, stuff doesn’t work. And yeah, we, we we’ll have moments where we like pitched each other ideas and we’re like, Whoa. And then you have to kind of either honor the idea or go, yeah, that probably doesn’t work. Or, but I think it’s about really having the other person on board and we’ve been doing it. I think when we first started way back then we were just trying to figure out how to do it together. You know, how to work that out together. But now I think it’s just kind of second nature in a way.

M.D. Massey:

It’s very, it’s what I find refreshing about this. The way you’re explaining your working relationship is that you actually teamed up to write a better story. And I’m not saying that other co-writing authors don’t, but, you know, as you were saying earlier that a lot of authors team up to write faster to, you know, prank stories out. And sometimes I do think that quality kind of gets lost in the shuffle because people are trying to feed the Amazon algorithms first instant, right.

Camilla and Bonita:

And they’re, you know, more power to them. I totally understand. But I, you know, I feel I want to be in this for decades, you know, this is the law, this is the long game for me. So, you know, whether it’s, and I, and I, I honestly can’t crank things out. I mean, I, for me, it’s, I just, I bleed over every chapter, especially the chapters I’m writing right now. I’m bleeding over these chapters and, and I’m, you know, I don’t know how people write you know, 15 books in a year. I know think that this series can be written that fast. It’s just, it’s a much denser series than I think you’d normally find in the urban fantasy in terms of, in terms of, we’ve got a lot of, without a lot of moving parts going on in, in, in, in the story we, as you’ve seen with gut dual timelines going, we have multiple points of view going on. We have this, the pic, the little world picture between our main characters of Lucy and Xochitl, but then we had this big world thing going on. And so, and that’s being that progresses throughout the series. And, and so there’s a lot of puzzle pieces to stick together. And I just died personally. I couldn’t write this, like within, we actually wrote the first book pretty quickly. But that’s yeah.

Camilla and Bonita:

And then even the second book, but this we’ve really been, just really mapping out and really working the story through and making sure everything works cohesively, but also you know, continuity has to be there. You have to make sure, Oh yeah. Where were we here when we were doing that? And, you know, and you just really have to keep those, all, everything every puzzle piece together. And it’s, it’s a long, hard process.

M.D. Massey:

Let’s talk about that real quick, because I want you guys to get a little bit you know, into the world of The Werewolf Whisperer, because it’s a, it’s a pretty interesting premise. So if you could share a little bit about that…

Camilla and Bonita:

Everything starts for the main characters, Lucy and Xochitl, when Lucy’s partner a cop turns into a werewolf-like creature right in front of them during a raid. So there’s, you know, there’s SWAT everywhere and it’s all, it’s a giant mess. So Lucy and Xochitl, this crazy thing just happened. And there’s fallout from, from that event. What they do not know is that all around them, this virus is affecting everybody, you know, et cetera, setters in LA sort of spreads out from there. And the way we were looking at the, the world, the world changes and nobody notices very, very quickly. There, there are three categories of how people are well, four really, either not affected at all. Or you turn into something that it’s still looks human, but it’s very, dog-like, you know, very, you know, happy puppy, you know, then there or ones that are, which we call a hound.

Camilla and Bonita:

Yeah, exactly. Then there are ones called ferals. They’re more like, you know, wild coyotes. Again, they look human, but they might have, you know, some, you know, fuzzy ears or a tail because yeah, they might have some sort of, but they, they go run and, you know, live in the Hills or, you know, dig through garbage cans. People try and, you know, keep their loved ones that have turned into these barrels in their house. Right. It doesn’t always work out. Then there are the where beasts, which are, you know, the full-on werewolf type, huge change. So Lucy and Xochitl eventually start trying to help people to, like Bonita said, you know, if your loved one has a hound, you know, the kid just turned into a hound or grandma there, you have to just like, you know, you know, you get dogs, you have to train them to be able to get along.

Camilla and Bonita:

So Lucy who has dog training backgrounds somehow has like the dog was for, she’s really good with these hounds. She’s good with the ferals. But she has actually, she has this ability to make them do what she wants and nobody else has that ability. So, yeah. And it’s one of those things where, okay, so the, I mean, the book, like I said, the books is in it’s this, the first book is kind of an origin story of how they come together as a team. And it starts out with them already as a team. So then you see how they come up, become a team through the, through our alternating timelines. But yeah, it’s this idea that here’s this woman who has this ability that nobody else has, and the world is just moving on as if nothing weird has just happened.

Camilla and Bonita:

And she is sort of trying to make normalcy out of the abnormal because she can do that because she has this ability in Xochitl, her best friend is kind of there to be the muscle. We’ll try to help her support her in, in, and also what they start running is, you know, the, there, the violence comes quickly. You know, if you want to go help someone to try and the family member to, you know, not pee on the rug and you get there. And it’s really a full-on, werebeast, that’s trying to eat, everyone’s face off, you know, there, there, there are only a few ways of dealing with that. So they, werewolf removal, rehabilitation and removal.

M.D. Massey:

So I I’m curious, can, can these creatures, are they able to shift back and forth between human form and, you know, they’re werewolf or semi-werewolf form, or are they stuck, or how does that work?

Camilla and Bonita:

That’s one of the things you come to find out. We don’t want to spoil that. Yeah. I mean, it’s not really a spoiler thing. It’s, it’s, it’s Lucy and Xochitl think things are one way. And as we learned throughout the book and the story, and as any, even into the series, what they think isn’t really necessarily the truth of everything and what is really going on and things evolve and change faster than anyone is really aware of. But you know, you also have, the rest of the world is trying to deal with what’s going on in the best way. So there was a lot of misinformation. There are a lot of people who think they know what’s going, going on and they don’t, but it is, you know, one of our tasks as welcome to the world, Wolf, apocalypse, hope you’re locked and loaded. It’s going to go one way. And it’s that whole idea that especially in book one it’s, it’s, it’s so absurd it’s that these people, you know, are having these two women go out and train their werewolf isn’t and companies are coming out with werewolf food called hound chow. And, and it’s just, it’s, it’s, it’s this idea that the world can still go on as it is when chaos is really erupting.

M.D. Massey:

So, so there’s, there’s no masquerade. Then, then everybody knows this is like an, an out thing. Everybody knows that werewolves are happening.

Camilla and Bonita:

Yeah. Everyone knows. And they think that’s that’s, that’s it, everyone stems in LA, it moves through California. California is quarantined off from the rest of the world. I don’t want to go too far into that, but that’s, what’s happening. That’s where you’re at in the beginning of the book.

M.D. Massey:

Gotcha. All right. See this, this is kind of cool. It’s, it’s, it’s a different take on werewolves and I like it.

Camilla and Bonita:

Yeah. It’s not. I defy anyone to read a werewolf book and think that it’s the same as any other werewolf they read. I really do. I also then focus on the micro story of these two women. They both have, they both have things happen to them because of what is going on. And it’s, it’s their story and their friendship. And that’s it’s, that’s really the heart of it. This relationship between Lucy and Xochitl, it’s really the deep bond that they have, and that no matter what they have each other’s back because they’ve been through so much together and they know each other so well, and maybe they’re a little abrasive to everyone else, but they allow each other to be their best selves. And in this case, most capable selves because they need to it’s life and death for them. And every day is life and death for them. So and one is dealing with one of those days.

Camilla and Bonita:

No too, that we, that, that we have three out right now that are kind of what we call our highway to hell series, which is just sort of like they’re on the road. When you, when you get to book one, they’ve already been on the road for two years and doing this and, and they’re just coming back to Los Angeles for another seminar that Lucy’s giving and the other books are Beast Navidad No Beast So Fierce and Beast Out of Hell are all about stories that happen on the road. Stories first started this the, the web series, our, our sort of thought, what was that? This is a cross between supernatural and Shaun of the dead.

M.D. Massey:

So why don’t you tell me about your latest book in the series in The Werewolf Whisperer series?

Camilla and Bonita:

This you know, wraps up a bit of the story that, you know, started with book one, the character as Lucy and Sochi have had quite a journey. And I think, you know, taking the reader on this ride that starts out in LA a mysterious virus hits LA. How funny is that? That wrote that in 2014. Yeah. And predicting that 20. Right, right, right. And LA prescient. Yeah. California is locked down because, you know, people are, are turning into these Wolf creatures, which they don’t call werewolves. They’re called where beasts. And then we come to find out that there’s the machinations behind why this happened. And we delve into history and mythology and and genetic engineering and all sorts of stuff. So the characters really start in LA end up traveling all over California. And then this latest book, book three actually takes us to Russia.

M.D. Massey:

Wow. Yeah. So changing you know, changing you know, landscape, background settings, et cetera. How exciting was that? I mean, what did that do for you as far as your writing process, you know, did it help to kind of change things up a little bit? Or was it more difficult?

Camilla and Bonita:

Yeah, it was always the story was always meant to grow from the personal to the, the world reaching and the characters sort of, no matter what, no matter what happens in the world, you always can really just deal with what’s right in front of you, but their involvement and what happens to the world is is undeniables. So they find themselves in situations that they were not at all planning on being in and yet it’s, it’s inevitable. And then, yeah, not at all prepared for, you know, not always prepared for it.

M.D. Massey:

It’s always good to stick your protagonist, like in, in, you know, deep, hot water, you know, that’s always fun.

Camilla and Bonita:

Yeah. Yeah. We do. We tried it, we tried it. We tried to make it very difficult for them. Yeah. They’re they’re they, they live hip deep in alligators, so yeah, but I’m, I’m thrilled. I, when all of this first started, I had a, I had an idea of where this book three would end and with all the things, as, you know, he ride along series a lot happens, but it, it brought it back to me being really, really thrilled that, yeah, this, this was the vision. Oh my goodness. So so, and, you know, we hope just so we’re giving people a really good, fun, exciting ride with, you know really rich tapestry of, you know, stories and characters and plot in action. Then the mystery, lots of history,

Camilla and Bonita:

And it takes, it takes the story from something small to something big and then changes everything. So, so where we end up here at the end of this book, without giving anything away will change everything for the remainder of the story that is yet to be told. So it’s a, it’s, it’s one of those things that, that yeah, I mean, I’m excited for people to read it, cause it is very different than I think anybody would expect to happen. I think you agree to that up to the last, I mean, we’re, we knew when we were going to the last day of writing, there were things that surprised us, like what, Oh, Oh no, this totally makes sense. You know, you come up with these, you know, these things happen, you don’t even know where they come from. And then it ties, it ties up loosens. You didn’t even quite realize were loose. Yeah. And it’s just, it’s one of those things where you’re just like, yeah, we, we had crumbs from book one that we we’ve, we tie up here in book three and we went, Oh, I think that’s just in the back of our mind, it’s just part of our consciousness. And we did it without even realizing we did it. But yeah,

M.D. Massey:

I think readers who don’t write I think often they don’t understand just how much of that I’m plotting, you know, and, and longterm story arcs happens in the subconscious of the writer’s mind to the author’s mind. And it, it happens to me quite often where I’ll even forget about a detail from the early books and then be like, Oh, I need to add that in, in this book, that’ll fit in. Perfect. It somehow always works out.

Camilla and Bonita:

Yeah. And that’s where, you know, all the research, you know, there probably were avenues of research we did that did not make it and it’s really time consuming, but it gives you something else that somehow sparks another idea or takes you in a different direction. So stuff that we researched years ago that things have changed so drastically in science, because we do a lot of science research and then we make our, what we call off science. It’s like, we turn into our wolves. So it’s like, you know, we, they, that the science has evolved so much since when we first started writing that we had, we were, Oh, we could actually go this direction. And it would, you know, we worked through, I mean, a whole section of this book is just about this virus and, and you know, it took years of research and then we were still changing, making sure and going back and going, does that really still fit? Does that really still work? Oh, look, this little thing just happened in the world. We could, Oh, that actually works with what we’re doing, you know? And it’s just like, it’s kind of crazy how, how it all evolved in, in the story.

M.D. Massey:

I did that with my first series, because there were some some gene splicing and some other stuff going on, that was that I was using to explain you know, different things in the story, different, different characters in their powers and so forth. And then by the time I got to about, I’d say the third or fourth book in my current series, I was just like, ah, I’m going to do this because magic, you just get tired of doing the research. I was like, I interpret fantasy. I can do what I want. So, but but yeah, I think when you do that much research, it definitely adds a depth to your storytelling that you wouldn’t normally have. So I think it’s worth it to do that research for sure.

Camilla and Bonita:

Yeah. And then we had to research a lot of stuff. I mean, you know, the Russia stuff, we, you know, everything has, it’s like so much research. And then for a moment, you know, you have to be careful not to, you know, be saying, I did all this work. I want all of the, to be in that.

M.D. Massey:

Yeah. No would always read input dumps. Yeah.

Camilla and Bonita:

Yeah. Not at all. They want to know how it works. They just want to know that it works. Yeah. It’s like so yeah, and it’s just kinda fun to take something that like watching a video on how to do something and there’s something that I had to learn and then having to describe it, you know, in a way that’s more exciting and not just boring. And, and so you take all the details and you just go with the, with the description of what it would feel like or sound like, or, or, or if it’s within conflict between two characters, that’s where you get the information, not, not in, okay. Picks up this and he puts that into it and then it creases. And you know what I mean? It’s like, it’s one of those things you have to sort of take all that information and filter it through your imagination then, and then put it down, which is fun and, and quite challenging at the same time.

Camilla and Bonita:

And I do feel like this book of it really does give us a nice, nice, I don’t want to say ending, cause it’s not the ending of the story, but a nice encapsulation of this one aspect, aspect of the story. Yeah. This, this, this is like to be continued and this is part one. And now we’ll go on to part two. The other thing of living with these characters for a, you know, a number of years and so many adventures that they’ve had, we know them very, very well. So when they are confronted new and

Camilla and Bonita:

Crazy situations, we know how they react, we know how they feel. And that was one of the, you know, one of the pleasures of working, you know, through the arc of these characters that they change and they have to change, you know, that’s yeah, one of our, our little tagline there evolve or die, it is, it is. So it is so important that they’re able to make certain changes because there, there is no choice. So

M.D. Massey:

Yeah, well, I think it’s interesting to me at least that it was much easier to engineer ident, a dynamic character arc over my first three books than it has been over 12 books. And and I think, you know, it gets harder and harder as your, as your series gets longer and longer to show you know, some sort of a, you know, a character arc scene or some sort of an evolution of your character. And you know, I’ll be honest with you. I kinda miss that early stage of, of writing the series because that’s so exciting to do. I think it, you know, when you’re developing characters, it’s, it’s a lot of fun and it’s a lot harder to do with more established characters. So, so I think it’s cool that you guys are having so much fun.

Camilla and Bonita:

Yeah. Well, in your case, your, your readers have an expectations of the characters you know, who the character is like, you can’t really change James Bond very much.

Camilla and Bonita:

So yeah, it’s, it’s interesting. It’s really interesting. Yeah.

M.D. Massey:

Yeah. So I know that my readers were, they really took to your books when I introduced the them, the, my readers to your books and my newsletter. And I know they’re going to be excited to hear about this new book dropping, and they’re going to hear about that before this podcast actually hits the air, but I would like to hear about what you have planned for the future. Well, so what do you have planned for the werewolf whisper series? And are you considering any other collaborations and fantasy between you or doing projects separately?

Camilla and Bonita:

Well, this like Benita mentioned, there’s a certain aspect of this story that has concluded, but there will be more Werewolf Whisperer tales because now they’re facing something that, wow, what’s going to happen next. So we have, we have plans for the next few stories. But we’re very much in a, in a planning stage. This third book took, took a while to get back on this one. So, yeah. And I think our, you know, the way we work has changed quite a bit. So it’ll, it’ll, it’ll be a different process to be perfectly honest. Every book I’ve written has been a slightly different process. So so yeah, there definitely is more coming of this, of these stories. And I think it’s also an interest and I am still interested in these characters. So I want, I wanna know what happened.

Camilla and Bonita:

There’s still more to tell, but we do have plans for a whole new set of books that we’re where we want to start. Focusing on a little bit, come next year as a whole different set of, I don’t know, how do you wanna explain it? Cause it’s like a universe of like, you know, there’s, there’s a lot of thoughts dancing around and a lot of you know, possibilities for projects. So I think probably, you know, we, we are, as we speak in November now, and so we have the rest of the year to kind of sort things out, but there’s, there’s, there’s plenty to be. So so yeah, I’m, I’m really looking forward to what’s next with, you know, with other series and other stories and other characters.

M.D. Massey:

Okay. So definitely more books in the werewolf whisper series and potentially a different series. And will that be also urban fantasy or will it be a different, but related John rhe?

Camilla and Bonita:

That would be urban fantasy. Yeah, I do ride I write an Epic fantasy story about magic and monsters and talking cats and my writing partner and Carol just put out our books six we just I’m editing a short story that follows, and then we’re going to be working on our next book called Wildwood Fate, which will probably be next year, but that’s a whole, that’s a whole different, that’s a whole different genre. I’m also really interested in become very obsessed with historical fantasy. So I’m kicking some things around. We actually started something, this was just a little newsletter extra that we did a number of little short stories about one of the characters. And it, it took us all the way back to hundreds of years ago in China and this character. And we became really fascinated with the the secret history of the Mongols. And there was a long line about one of the founders being a blue wolf. And I know it’s very poetic and, but that’s sort of, you know, got, got my juices flowing. So I, I, I am hoping that we will return to that urban fantasy. There’s also like we did in this book, there is some, you know, going back in history kind of stuff, sort of, it sort of, kind of comes out naturally in what we’re doing anyway. Yeah, so, you know, we do have ideas and some new urban fantasy things that we were trying to develop and get, get going. And and meanwhile, you know, she’s writing her books and I’m writing. I keep working on my little blog. I got my little Bonita’s geeky blog food that I do movies and books. And, and I talk about martial arts, which is a big thing for me. So, which I know you Mike are a big martial artists too, and it’s really been killing me cause I haven’t been trained. I haven’t trained since February. It’s not safe in my opinion. So I I’m staying home and not doing it, but I’m, you know, I’m, you know, do my thing at home, but yeah, it’s not the same. Yeah.

M.D. Massey:

One of my instructors in Hawaii, we were supposed to do a big, and I’m getting off on a tangent, sorry. But we were supposed to do a big you know, like a gathering of the, you know, of the tribe and so forth. And we had to cancel it. He’s been doing a lot of zoom trading with his with his people, you know, doing his online and stuff.

Camilla and Bonita:

I’ve seen some people doing that too, and that’s kind of cool. I’d like to do that with, with Kali. I’m trying to convince my, my teacher is like, can we do some zoom Kali? So so anyway, but no. Yeah. So I’m kind of itching for that. Can’t wait for all this to be done so I can get back to it. But in planning, planning, planning, planning the next few months. Yeah. I I, yeah, I don’t know. I don’t know how you go about your planning for the next book or the next series. But I think that the end of the year for me is always that, you know, sitting down with a piece of paper, writing out all, all the, all the goals and you know, kind of going from there, but I think, you know, definitely a time you know, to figure all of that out for next year.

M.D. Massey:

Yeah, yeah, yeah. That’s actually, I tried to clear my desk before the holidays. I tried to do it before Thanksgiving, although this year, so that’s not going to work out. I think it would be writing during Thanksgiving actually. But yeah, I do the same thing and I think it’s really helpful to plan out your year ahead of time because you know, it kind of gives you some goals and that way you’re not just floundering and what you’re going to write in ocean. I write those. Should I write that? Cause if you’re like, if you, if you’re like me, I get shiny object syndrome really bad. So I have to make sure that I actually have a plan otherwise I’ll Oh, forget it. I won’t get anything them

Camilla and Bonita:

For me right now starts my corporate tax year. So I start taxes right now.

M.D. Massey:

Oh man, you may as well be like, that’s like you know, I don’t know. It’s like restringing your guitar or something.

Camilla and Bonita:

Yeah. So March, so geez.

M.D. Massey:

Oh, okay. So tell, tell everyone let’s, let’s tell our listeners how they can find out more about you, where they can find your current release, all the information about you and any other projects you have going on.

Camilla and Bonita:

Well, we’ll, you can find the series werewolf whisper.com. You can find us on Amazon. We are on Kindle unlimited, so you can read all the books one right after the other. And we have our, at my website, CamillaOchlan.com and Bonita has Bonita’s Geeky Blog Fu, which is BonitasGeekyBlogFu.wordpress.com. So you can find all my, my geeky musings there. And you’re pretty active on Twitter at [inaudible] B O N I T Z M G. And I’m on Instagram at Bonita mg and I’m on Facebook. So yeah. And we’re on Facebook with The Werewolf Whisperer as well. And we try to do, you know, put fun things up there and urban fantasy related things, which by the way, tomorrow is a big day for all of us. I think you’re a supernatural fan as well. Yeah.

M.D. Massey:

Oh yeah. I am actually a couple of seasons behind. I’m trying to catch up in July. I live, you know, I live pretty close to the, the the brewery that Jensen Ackles and his family started and I’ve been over there several times and, and yeah, it’s weird, you know, cause you’ll be hanging out there and then somebody famous will walk by. It’s really strange. Yeah. I’m excited about this last season for sure. And a little bit sad.

Camilla and Bonita:

Yeah. So no, but I’m, I guess I’m watching Walker Texas Ranger.

M.D. Massey:

Oh, my wife will be watching too. She is very into those, as she calls them, the cutie boys, so yeah. Okay, great. Well, Camilla and Bonita, I want to thank you for coming on the podcast and yeah, absolutely. And I will make sure to put all your pertinent links in the show notes on the website at urbanfantasyauthor.com. And I want to encourage listeners to stay tuned for a reading from the first book in The Werewolf Whisperer series. So stay tuned for that.

Tagged With: Bonita Gutierrez, Camilla Ochlan, shifters, Urban Fantasy, Urban Fantasy Authors, Urban Fantasy Books, urban fantasy novels, werewolves

Episode 5 with Paul Sating

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urban fantasy author Paul SatingIn this episode of The Urban Fantasy Author Podcast, M.D. Massey interviews Paul Sating, author of Bitter Aries and the Zodiac urban fantasy series. And, Paul reads the first chapter from Bitter Aries.

To Find Out More About This Week’s Featured Author…

Paul’s site: https://www.paulsating.com

The Zodiac Series on Amazon: https://geni.us/satingzodiac

Bitter Aries on Kindle: https://geni.us/ariesbitter

Transcript of This Week’s Author Interview:

Bitter Aries an urban fantasy novel by Paul SatingM.D. Massey:

All right. Okay, here we go. All right. So welcome to the podcast, everyone. I am M D Massey. And I’m your host for this episode of the podcast I have with me, Paul sating, who thrives on telling and sharing stories, no matter the genre category, if it’s a good story, then he’s reading it, sharing it or telling it his current work in progress is the Zodiac and urban fantasy series about Ezekiel Sunstone. The only demon in the history of hell, not to have magic. The first book bitter Aries released back in July and the fourth book in the series. Cancer’s curse dropped just a few weeks ago, in addition to writing fiction, Paul, also those to podcasts for writers and authors called horrible writing and a storytelling podcast called audio fiction hailing from the gorgeous Pacific Northwest. Paul spends much of a spare time searching for creatures and monsters. People claimed don’t exist. So Paul, welcome to the show.

Paul Sating:

Thank you for having me. I appreciate it.

M.D. Massey:

All right. And for those who can’t see, I want you to know that earlier I remarked on Paul’s awesome. Blue goatee. And tell me the story again about that. Why did you dye your goatee?

Paul Sating:

So anybody who’s a fills a parental role will understand this and, and completely relate. When you do something for fun and you do it at a certain point in your life, and you’re too old to be allowed to do that in your children’s determination, it just makes you more determined to do set things. So I was telling them the earlier my, I did it as a fun thing with my wife for the fall season where I dyed it blue because of the Zodiac books, because the health fire is blue. So I said, I’m going to just die at blue, just, you know, do a quick little Twitter, dare to do it. And she loved it. She said, Oh my God, that looks good. Do it again. And my kids had a typical kid reaction to it. And my 19 year old told me dad don’t ever do that again. So that was temporary. You take a shower, it washes out. So as soon as she told me not to ever do it again, guess what I did. I went and bought permanent dye and dyed at blue. She’s coming home for Halloween this weekend. And she’s going to get to see this and, and take it in its glory.

M.D. Massey:

Yeah. Nothing like horrifying your kids. I can’t wait until my kid is old enough to where I can really truly embarrass him. You know, my wife tells stories about her dad driving up to pick her up from high school in his old beat up City of Austin work truck. And he would play Tejano music as loud as he possibly could just to like, just to embarrass her as he would come pick her up, you know? Yeah. That’s, that’s classic, dad humor. All right, Paul, let’s jump in here. Tell, tell us a little bit about yourself and tell us how you got into writing urban fantasy and maybe a little bit about your military background as well.

Paul Sating:

Sure thing. I I used to tell the folks who listen to horrible writing all the time, you know, that, you know, you’re a writer, the life is gonna throw a lot of things at you that kind of push you away from tapping into that creative spirit that you have and, you know, adulthood responsibilities. And it really can crush creativity. And I listened to that noise and reflecting back, I realized, man, I’ve always been a writer. I won a second grade contest. We all had to write a short story as you do for assignments I one for our entire second grade in our little Farmville school. And I got to do a book tour of all the second grade classes and read my vampires and werewolves story to all of them, which by the way, I, I did that well before other sparkly, vampire and werewolf stories ever.

Paul Sating:

But I always had that love and that desire and being an adult kind of distracted me from it. I would still be creative from time to time. I used to write music all the time. I played drums, guitar bass. I would write my own songs, but I couldn’t really focus my own fault. I couldn’t focus on those longer pieces. And when I started coming to the end of my military career, I had a wealth of experiences as you do when you serve that long in the military to draw on and the itch never went away. I write, I wanna write, I wanna write. So I sat down one day and I said, I’m going to just get up early. And I’m going to start writing an Epic fantasy that had been in my head. I wrote a 300,000 word novel. I turned around, I wrote 180,000 words of the next book and boom, back to back deployments for the next two years completely threw me out of the rhythm and all that stuff kind of sat on a shelf, but the itch never went away.

Paul Sating:

So as soon as my life settled, I really got into writing. I started out with podcasts doing audio drama, fictional podcasts, but the book thing was always there. I just want to write books and I had to be comfortable with that. And you know, obviously having the support to do it is when I jumped into it. So I grew up in horror Stephen King, Clive Barker type stories, absolutely love Clive Barker. He’s still my all time favorite just because he’s so poetically, hor horrific his books of blood. If you actually read them and they did a recent TV adaptation, I’ll reserve my judgment on that one. But, but the books were just amazing and I loved horror, but writing, it never felt right for me. And during my deployments, I was so old. You know, we didn’t have handheld devices that you could carry five, six, 700 books around on.

Paul Sating:

You had to actually have books in your hands. So I had a friend who was an NCO. He outranked me at that time. Non-Commissioned officer, he outranked me at that time and he said, Hey, check this book out, take it with us on our deployment. I think you’re going to like it. And it was Robert Jordan’s wheel of time book one. And those of you who know that series, you know, that all of those books are immense. But that was a fantasy blue, blue horror away on those first couple of pages. And I thought this genre is what I love. I love fantasy. I was slower to warm, to urban fantasy only because I’m a contrarian by nature. If a lot of people like something I tend to resist until I, until it’s valid. And so I really waited on urban fantasy and you know, some TV shows didn’t really warm me to it because I’m like a I’m a, I don’t want to say a truest, but I’ve got that allegiance, right?

Paul Sating:

If you’re going to have magic, it needs to be this magical realism in a fantastical world with foreign creatures. Don’t plop me in the middle of Chicago that will never work. Oh, how dare you? But Jim Butcher kind of changed my mind like he did for a lot of people on that. And I saw how fun urban fantasy is. And that’s what did it for me is I found, Oh my God, once I put my personal biases aside, I actually just do, these are just fun. Romps, that’s what these stories are. So that’s what got me into it. And I was moving away from my shotgun approach to publishing novels with different types of genres. And I wanted to seriously get serious about it from a career standpoint. And that’s why I started focusing on fantasy. And I had this Zodiac idea for years in the back of my head. And I thought, this is where I’m going to start, let me play around with it. So that’s what got me into it. And now like a lot of these things do, the ideas are growing this series. I’m always getting these little offshoots of, Hey, you could go do this side adventure thing with it as well, which is really neat. And that’s one of the things I love about fantasy is that we are able to do that.

M.D. Massey:

Yeah. Yeah. You know, it’s funny because I think maybe when that series first came out, I think I picked up the first book, but back then the publishing cycle was such that, you know, the, the authors would only put out a book like once every two or three years. So I read that first book and then it left me wanting more. So I started looking for other stuff and then I think I stumbled across what was it war for the roses, which is one of the, I believe the same, the title of the book that was one of the first urban fantasy books written. And that book was the first book that kind of dealt with the Fe and modern society and so forth. You know, it was a really early book. There were some, there was another series that was contemporary to that series.

M.D. Massey:

I read a few of those as well. I’m trying to think of the name of it. I can’t think of the name of it. I think it was a shared world series, but that’s what really got me started urban fantasy. And, you know, I really liked the idea of having, you know, magic and magical races and fantastical creatures and so forth and contemporary time, you know, and, and I read reorders books because it was, you know, that’s, that’s urban fantasy for kids, you know, and how love all that stuff, man. And it’s, it’s I think personally, I think it’s a fun sandbox to play in. Let me ask you this. So in your books, as I understand it, demons are the good guys. So do me a favor, explain how that works. And then also tell us a little bit about your main character.

Paul Sating:

Okay. Well, how it works, how does it work? Writers, writers get it? They, we understand, I think more than most people, unless, you know, they work the mental health field. I think we really get it, that everybody sees themselves as the good guy in their story. No matter how evil society sees someone, that person, that individual doesn’t buy into that they see themselves as the hero. And I played around with that idea for demons just on a, on a general basis is, you know, demons are demonized and gee, wouldn’t it be neat if they were, they were the good guys, have their own stories. Why wouldn’t they be everybody? Is they’re the heroes of their own stories. And you know, one of the things I do with my idea generation is I just get a spark of inspiration. I will jot down a quick note to myself and I will let that thing just ferment it until it’s ready.

Paul Sating:

And it’s, you know, it’s kind of like a different when you home brew, beers, everything, everything needs a little more time, a little less time, depending on what it is. And this one sat easily two years two-ish three-ish years in my head, just for many demons is good guys. And that’s all it really was. Wouldn’t that be fun, fun, urban fantasy romp. And I just kept playing with that cause they would be the heroes of their own stories. And I was just in the spirit of wanting to have fun with stumped. And again, cause I’d been writing darker stories. I wanted to have a character that who was fun. So it would be a deem and he’d be, you know, the good guy in his own story, but I wanted it to be just a fun character. And that’s kind of where Zeke came along was I was thinking about what would make, you know, a demon, what, who would be the empathetic character for you in, in hell filled with demons type of character.

Paul Sating:

And that’s when I was thinking about the magical aspect of it. What if everybody had magic and Zeke is literally the first one in the history of hell to not have any magic, what would his life be like? And that’s kind of, that’s how we meet him. And he grows from that, but it was fun to play with that. It’s that empathetic character. He he’s he’s ostracized. He’s an outsider because he’s different than everybody else. He’s got a glaring weakness that makes, that makes him stand out in all the wrong ways. He’s, you know, he’s a failure to his parents. He’s horrible with sucky by he can’t have, you can’t get a girlfriend to save his life kind of thing. He’s just a loser, but he cares. He’s got a big heart and he just cares. And I, for me that I did just stuck a demon. Who’s got a big heart and cares and wants the world to be a better place. And he’s got this one huge hurdle that he’s got to get over. And once I start once I had him locked down, that’s when everything started fleshing out in, in the rest of the world. And and like I said earlier, it’s only grown since then. And it continues to grow every time I sit down and think about something, I think about a new place, a new plot line, a new story, all kinds of stuff.

M.D. Massey:

Yeah. You know, well, one thing I’m curious about as you grow that world and as you hear those characters what are you basing? Like what cosmology are you basing the demons moron? Is it more like a Dante’s Inferno type cosmology or something? That’s a little bit more you know, more traditional religious or contemporary.

Paul Sating:

What I did, what I wanted to do is I wanted to take Dante is nine circles model, but I want it to really, I had a little fun with it. I’m a wise guy in real life. I re I don’t take things too seriously, which, you know, as an ex military people and I used to do a lot of instruction in the military. So I’d teach leadership classes to other leaders and it used to really unnerve them. But I truly, it’s one of my core tenants as a person, literally nothing we do today, yesterday and tomorrow is going to make a difference. You know, the sun’s going to still come up for 5 billion years, no matter what we do. So just stop taking things so seriously. And when it came to this, that’s what I started thinking about was, you know, Dante has levels with Z or Dante circles with Zeke, as that idea already is to make them individual, right.

Paul Sating:

Everybody’s got an idea of what hell is. And we use that as a pejorative. We use it as a slang term, whatever, but that’s what was fun for me. Well, what is hell for me? I, you know, nothing against Chicago, I loved going to that city, but it’s held for me because it’s massive that city scares me to death because it’s too big. I don’t, I don’t like being around Houston. That would be hell for me. Whereas I would love to live up in the mountains, away from everybody and except for the wildlife and for a lot of people, they would think that sounds like, hell, I would never want to be. I’ll always away from that. So why wouldn’t my world be the same each circle of using the nine circles from Dante is model, but just taking the very big picture concepts of what that schematic, if you will outlines and just start playing with it, what does that actually look like?

Paul Sating:

You know, what does strife look like in greed? What would that, how would your buildings be designed? What would the culture in that circle be? And that’s one of the neat things about playing around with this world is with it being nine different circles. Every, every aspect has a very unique culture. Every circle has a very unique culture to it. So I can create nine different worlds right there in that one air quote setting. I can have a lot of fun with that. I think I have as much fun as the people who just come across the series, to be honest.

M.D. Massey:

Okay. So without giving too much away or without any spoilers. So how does the Zodiac theme fit into that series?

Paul Sating:

Well, the Zodiac was originally going to be a thriller series. I was going to do that and that’s one of the reasons why it sat forever in the back of my brain is I was going to do a serial killer type of thing. Yeah. I know yawn it’s been done. We’ve done. And then I started thinking about the urban fantasy taken. It was just this hard shift. It was like a hard reset. Why don’t I take this Zodiac concept and bring it into this urban fantasy model one of the benefits of an idea sitting in your head for a while and letting it germinate like that. So with the Zodiac, I just, I wanted to do that. I wanted to feature, I wanted to personify a Zodiac sign one per book and, and bring that sign to life through a character. And so with bitter Aries, that’s what, and book zero is, you know, out there for anybody who wants to go look at what a lead into the series would be, that one’s called the fall of Aries because I had bitter areas out already, but I wanted to go do something more with, with the area’s character.

Paul Sating:

Cause a lot of fans were wanting more. They wanted more and more and more of them. I thought, how can I do that? Well, I haven’t done a book zero to the series. Let me go do that. And that’s where the fall of areas came into play. But that’s what I want to do is I want to have some fun with bringing that Zodiac sign to life and the ne the fun thing I’ve found after doing that was there were a lot of readers who were excited to see what their sign was going to be, what their character would be like. They’d start taking ownership of their character. You know, I’ve had, I can’t tell you how many people, too many, honestly, as an author who, you know, does this for a living, tell me I’m going to buy your series when you do my side. And some of them are waiting on the line.

M.D. Massey:

Yeah. I love that. Yeah. Well, so what is it, tell me this, what do you like most about writing in that world? What’s the best thing about writing in that world that you’ve created?

Paul Sating:

I love the open arena. That is that urban fantasy gives to me in that world because I defined the hell on my own terms. W we, those that nine circle structure, but everything is just, that’s where it starts and it deviates immediately and extensively from there. So I get to invent anything I want as I go. And I find that just being able to do that, that freedom of creation in this world with, with magic systems and supernatural and mortal beings is just a lot of fun. The, the playground is almost limitless, right? I mean, as I develop more and more of the world, obviously I put some self prescribed limits on it, but it’s being able to go play in that playground and entertain, you know, the, the art of what if, what could happen. If, and for me, that’s a lot of fun because as someone who spent a lot of time writing horror and thriller, I couldn’t always do that. And it’s one of the things that always drew me to fantasy was just that wide open that white canvas at fantasy writers have virtually white canvas that we have to go paint, whatever we want. Okay.

M.D. Massey:

Yeah. And you know, one thing, this is kind of funny because you know, I, what I get a lot from people when I’m running ads for my books, people who haven’t read the series is they’re like, Oh, you know, this is just like books, your series, or this is just like her in series, or this is just like so-and-so series or whatever. Usually Butcher because, you know, wizard detective type stuff. But what I find interesting is, is explaining to people like, you know, this is genre fiction. And my job as a fictionist or as an urban fantasy author is to take familiar tropes, you know, familiar aspects of urban fantasy that, you know, readers have been proven to, you know, I guess you could say latch onto, or, or that they become familiar with and then tell new stories in unfamiliar ways, you know, new and interesting unfamiliar ways and share those stories with my audience.

M.D. Massey:

And then, then people kind of, they kind of get it, you know, they’re like, okay, you know, and I’m like, if you, you know, maybe you’re not familiar with the, with the urban fantasy genre sub genre now, but man, they’re like, you know, there are literally thousands of series out there, many of them following in butcher’s footsteps. Yes. You know, we, we know that for a fact, but there’s a lot of interesting stuff out there both traditionally published and independently published. And, and I agree with you the, the ability to create new things, you know, or take, you know, familiar tropes, familiar themes and, and turn them on their head is, is a, it’s a lot of fun. It is. Okay. So, you know, it getting back to your segue into this, I should say a lot of listeners, a lot of people who’ve listened to this podcast in the past. Many of them are my readers, they’re aspiring fiction authors. So I’m always like to ask authors about their writing process how you develop ideas, what your plotting process is, if you’re actually a plotter or a pantser the steps you go through to take an album editing to print, you know, just, you know, you know, if you could, in a nutshell, explain your process to us for the most interesting part of your process from your view.

Paul Sating:

Well, as with everybody especially depending on where your they are at it will evolve and mind still evolving. Mine evolves all the time. And one thing that stays true is that germination that I talked about is to not chase the squirrel. I see that with a lot of newer writers, they get to that sticky middle of a book. They’ve got this fresh idea and they go chase that squirrel and they never get back. And then 10 years later, they still haven’t published a book because they keep chasing squirrels. So one of the most critical things I do is I, you know, I’ve got my little trap set. I dropped the cage on the squirrel, so I’ve got it for future reference. And that’s what I was talking about with, I’m just jotting down a, a bullet point or two about that moment of inspiration that I had.

Paul Sating:

And I don’t go revisit it. I leave it alone until such time. I mean, I, I’m not the sharpest knife in the drawer, but I kind of remember some of the ideas that I have in this little secret folder over on the side. Right. But my main focus is the thing that I’m working on and distracted from that. But once that thing, and as it’s sitting there in the background, it’s still germinating. You get inspired by life. Things happen, events happen, you get an experience when I’m ready to work on something, you can’t see it, it’s behind the camera, but I’ve got an old school flip chart, a whiteboard kind of thing. And I will take that thing out into my living room where I can spread out and make a mess. And I’ll take, you know, two, two or three good stacks of sticky notes.

Paul Sating:

And I just idea vomit. You know, I want to have the only demon in hell without magic, and he’s going to be an early 20 something demon. That’s all I go out to my whiteboard with. And I start writing ideas on a sticky note. And I just, I don’t put any order. I just slap those sticky notes on that whiteboard. This happens over time. And then I’ll start rearranging. You’ve talked to Joe [inaudible] before is kind of a little idea, kind of a, like a little bit of what he did is I just want to get that stuff down. I will go look at the story and the flow and the rising and falling actions. And I’ll worry about all that later right now. I just want to idea generate once idea generation is done, then I’ll start worrying about those different types of arcs, those peaks in those valleys.

Paul Sating:

And one of the things I’ve only done recently is I’ve involved my developmental editor at the outline step to kind of save us on the back. End of things is get her blessing on that outline, Hey, how’s this look for you? She gives me her thoughts. I go rework forever, cause she’s a lot smarter than I am. And then then I’ll get to the writing and then we’ll revisit. I’ll have I’ll have, you know, some advanced reader type beta reads going on while this stuff is happening. And then I’ll pretty everything up, drop it on her. She’ll give me her edits developmental edits on, on the book and then I’ll come back and re attack on it again. But you know, that’s something that I’ve worked on for years and it’s still not something I even feel completely comfortable with. I still feel there are things I could be doing better, quicker, more efficiently, but one of the most important things for me and a lot.

Paul Sating:

And I know because I, you know, I talked to a lot of newer writers over in the horrible writing group. You got to stop chasing those squirrels. You gotta stop chasing those squirrels. So you can really start focusing on that idea generation. Cause it’s a lot of fun. It is. And it’s a lot of fun to outline. And I don’t, you know, my outline have outlines have changed. I used to do, you know, two or three bullet points per chapter. That was it all walks into a store store gets held up at gunpoint. I mean, that was the whole outline for chapter one kind of thing. Now it’s, it’s flown because I’ve been more disciplined in studying, right? This is something I want to do for a living. I’ve got to get, I’ve got to treat this as a profession. I’ve got to more. And that has in turn made me more of a plotter than I ever thought I would be. I’m still not one of those 60 page plotters for a novel, but they are getting longer and longer every single time I do this.

M.D. Massey:

Yeah. Yeah. Well, you know, I don’t get the, I don’t get the 60 page outline. I can’t either. I don’t understand. This is just too much detail. It’s like, okay, well you’ve just written half the novel, you know? And then what they’ll tell you is, yeah, I’ve already written half the novel. That’s why I do it. But no, I do a fairly detailed maybe like six to 10 page outline for each novel I write. And they’re flexible because I know which bullet points I want to hit. You know, I w I know what the beats I want to hit, but then I can be under off into, you know, other unchartered territory. And this book I’m writing now is the 12th book in the series. And it’s going to be the last one in this initial series with this character. And then I’m going to start a new series with that character.

M.D. Massey:

So I’ve got to cap off a bunch of stuff, you know, tie up loose ends. But you know, I’ve got like at least three or four chapter, you know, like detour that I just took in the story that I felt like needed to be told. So, you know, that’s what you gotta do. Okay. So here’s a, here’s a, just an off the wall question name, one quirky writing ritual, or habit that you have that you simply cannot do without, like when you start writing before you do that thing, or do you have to do that thing while you’re writing?

Paul Sating:

One of the things that I’ve, I dictate, I, you know, I just, I can’t, I can, I’m a lot slower if I were to type, but the I just wrote the draft of the fifth book in the Zodiac and it’s ended up being 124,000 words. I can, I can do that by hand. I did that in 18 days through dictating my hand, it would take a lot longer than 18 days, but you can see, this is my writing space here. For those of you who can actually see the camera and I can reach back here and touch these books. So it’s not very wide. So I want you, I want you to play along and imagine me at five o’clock in the morning when I’m writing a fighting scene, especially a writing scene, or to get my brain engaged in going, I’ve got right off the camera over here.

Paul Sating:

I’ve got a couple of swords hanging from the wall and I will actually take the swords off though. It’s crazy. Cause again, I can hit these books behind me and I will hold those in and I’ll start doing warmup exercises with sores in this little alley, but there’s something about that physical engagement that engages the mental for me. And it, I mean, I do drink coffee. I’m a writer. Of course I drink coffee, but there’s something about that picking up that sword. I’m going, especially if I have a fight scene now Zeke doesn’t have a store, but it doesn’t matter. It’s just about that physical aspect of moving and feeling the balance of a weapon in your hands. It just it’s transcendent experience. It takes me out of me now. I don’t know for me, it just makes me feel like a creative, you know, it puts me in that place, even though I’m sitting in the middle of a office in the middle of suburbia America,

M.D. Massey:

That’s it, that’s funny when I’m writing fight scenes. A lot of times I’ll go down to my garage, which most of my garage is set up as a, as a training areas of dojo. And I I’ll go down there and I’ll pull out, like I have a bunch of different training weapons. I have swords and stuff. Then I’ll pull out swords and I’ll work through movements. You know, as I’m writing the fight scene, I’ll have to run down there and go, Oh man, will this really work? And so I’ll go work it out. Or I’ll get my, I have a grappling dummy and I’ll give it my grappling dummy and I’ll get, and I’ll start working out news and I’ll be like, can you really do this? Can you transition here? So yeah, it does help. And I personally have to work it out sometimes in real life because I’ve done martial arts for so long. I’m like, I don’t want to write something that doesn’t make sense. So then when many times though, I have to remind myself too that there’s a certain suspension of disbelief that happens when you have magical characters with mystical powers and you know, they’re supernatural and supernaturally strong. So then I have to just go, okay, well he can do this because magic that’s that? All right. Well, tell us your plans for future novels.

Paul Sating:

Well, a fifth book for the Zodiac is already under well underway. It’s been sitting with beta readers for, I don’t know, a week and a half ish now I’ve started outlining the sixth book in the series. Obviously it’s a Zodiac. So the plan is to take it out to the 12 books and see what happens from there. But I, you know, I do also feel the call of other things. There are things that I like, I love Epic fantasy. I love high fantasy. And you know, before I leave this mortal coil, I want to actually delve into those too. So I’ve got a trilogy and that sitting on the side, it’s kind of like a I call it like blood porn. It’s kind of like Witcher and Conan mash. Yeah. So I’ve been, it’s kind of like I just said, I can’t be a hypocrite, right.

Paul Sating:

I gotta be candid and real with everybody. I talk about the squirrel. This thing is a noisy squirrel. It’s sitting over in the cage, just rattling calling me. So, but I’ve promised myself, I mean, I’ve got my cover artist. I’ve got my editor all booked for books, five and six. So that helps me stay accountable, accountable to me. But after that six book, I think I’m gonna hit the pause on the Zodiac for a little bit and go see what happens with this. Who knows we’ve got months to go yet. And I can, I can knock out first dress, really easy. It’s all the revision stuff that kills me. It’s much more fun to create than to fix the things I create. Yeah.

M.D. Massey:

Hey, you know, that’s why, you know, I keep trying to get myself to dictate and I actually did dictate a good chunk of, of some of my earlier books, the series, and it turned out great. But I’ve gotten to the point now after writing, you know, 20 novels and short story collections that I have this rhythm where it’s actually a habit, we’re, I’ll turn out the cleanest first draft I possibly can. So the editing process goes super quick and then I can just send it off my editor. She’s working on a PhD in literature and she’s actually an urban fantasy reader and she is a fan of the series now. And I can just send it out to her and I know she’s going to like clean it up. She knows exactly what my style is now and what I like and what I don’t like. And she sends me back edits and it’s just click look like, so the editing go super fast. Then that’s hurting me because I know that I could probably have faster output if I was willing to edit more. So yeah, I get you give because you know, when you’re dictating, it does require you to have to clean up a lot. Yes.

Paul Sating:

Yeah. It’s a lot more, it’s a lot more cleaning up. One of the things I found though for me, I don’t know about your own experience though, with dictating for me is I can, like I said about that sword play type of thing, how it transcended, it takes me into this transcendental type of experience. I can tap into more raw emotion. Yes. I have to clean that up. Right. Because it is sloppy when your raw emotion comes out. But at the same time, I feel like I tap into deeper raw emotions if you will, when I’m dictating them typing. I, and they may just be unique to me. I don’t know.

M.D. Massey:

Yeah. Yeah. I, you know, I’ll be honest to that. I think it’s just habit, but the word seemed to flow better when I’m typing and there’s, you know, if you think about it, there’s really no difference. I mean, there’s actually, there, there are more I guess you could say barriers to cross, you know, there’s, there’s more that has to happen to get those words from your brain, through your hands, through the keyboard, onto the page. And there is just speaking to them. So, so it’s probably psychological on my part. All right. So we’re trying to keep these interviews short because Paul is going to, he has provided us with, do you narrate your own books or somebody else’s narrative for you?

Paul Sating:

I actually do behind me here is my little recording studio. I’ve got it all sound soundproofed and everything back there. So yeah, I enjoy doing it because of my podcasting. So

M.D. Massey:

Cool. Well, Paul providers with the first chapter, from the first book in the series, correct? For better areas? Correct. Okay. So you’re going to hear that next. So real quick, tell us where listeners can go to find your books and learn more about your work.

Paul Sating:

They just want to head over to a pulsating.com. That’s where they can find all kinds of stuff about me and you know how we can, you can follow me on the socials and all that good stuff. Pulsating, SATs.

M.D. Massey:

There you go. Okay. PaulSating.com. All right. Very good. Well, Paul well, and I want to mention too, Paul’s actually gonna help me resurrect this podcast. They had to like kind of step away from it for awhile. First 2019 was disastrous for me than 2020 has been disastrous for everybody else, but we’re reviving this podcast. So Paul’s going to help me out with that. And I think we’re going to be bouncing back and forth on having other authors come on and doing interviews. So you’ll be hearing more from Paul in future episodes. So stay tuned for that. All right, Paul, once again, thanks for the interview. And everybody else stick around. You’ll be hearing Paul’s first chapter from his first and series in just a few.

 

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